The Marketing Significance of a Hash Tag
The hash tag is one of the weapons in an internet marketer's arsenal that every person should learn to use. This is because many people do not know how to harness the power of a hash tag. However, a person who learns to use a hash tag and understand the power it wields, is a person who can gain publicity at the drop of a hat.
The pioneer in this method is a gentleman named Zack Ryder. This gentleman has used social media to market himself and get himself on TV more often than he already was (he is a professional wrestler) on TV. One of the significant strides he has made when using the social media systems to "trend" on certain channels. This particular social media channel uses a hash tag to show what the hottest topics are in the world.
Zack used a hash tag to gain the attention of a celebrity he wanted to meet. He used a question and answer session and asked his participants to use a hash tag. This successfully allowed him to trend his name with the celebrity's name. This is a feat that many people do not achieve this in their use of social media. However, the right strategy is all it takes to make a term trend on the social media systems.
How much does it actually take to get something to trend? It takes at least 1500 tweets from 500 to 900 users to use the same hash tag. This means that a person has to have a significant base of followers or they have to have something viral on their hands (this does not happen very often for most people). However, a business brand or a personal brand can gain a lot of exposure by successfully trending on the social media systems.
What happens when a person begins to trend? The social media systems are popularity based systems; therefore, the trending topics reach a phenomenon named, "the Jet Stream." In most cases, the jet stream refers to an ad on a pay per click system that makes the network so much money that they experiment with putting that one ad everywhere. In this case, the hash tag has become so popular that everyone begins to use it.
The people who use the hash tag tend to use it in jokes and such (most of which is not related). However, there are millions of people on the social network looking at the trend on the social network and therefore become familiar with the brand name. This means that a company can gain mass exposure very quickly for almost no money.
Therefore, a business that follows the Zack Ryder q and a trending model will experience a higher chance of trending on the social media systems than normal. Therefore, a person who can get their information to trend is a person who has a business that can gain a lot of exposure very quickly.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
