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What You Should Remember When It Comes To Your Business Social Networking Profiles
Facebook, Twitter, LinkedIn, Pinterest and the list goes on and on. We are now in the era of staying socially connected and socially abreast of the world around us via social media sites such as Facebook, LinkedIn, Twitter and Pinterest. We can literally reveal to the world any and everything that we want others to know or not know about us with the push of a button. What we look like, where we live, how many children we have, who we are married to, what we drive, where we shop, where we vacation - this is all on public display for the world to see at the push of a button.
So exactly just what should you be including in your profile and display pages anyway? For starters, it really depends on what exactly you are using social media sites for. Is it for business, family, or for pleasure? It may possibly be for all of the above. At any rate, you should always be very strategic in how you use social media no matter what you use it for!
Social Networking for Business
Assuming you are using social networking sites for business it is important to keep one thing in mind. Despite what you may think, most social networking websites do not have restrictions on who can view your personal profile and information. The bottom line is that where there is a will and or a need, there is definitely a way. Your information can be accessed no matter how private that you believe it to be because you ultimately have no right to the actual sites! Once you publish information on social media sites, it no longer belongs to "you." Always proceed with caution in what you say and do on social media sites.
What Not to Do on Your Business Profile Pages
Do not post pictures of yourself half naked or in compromising places or positions! Assuming that you are a business professional that is not in the adult entertainment industry you always want to be extremely tasteful in the pictures that you post. While it is great that your body looks good enough for a bikini and you love Vanilla Vodka, your customers, business partners and potential customers and business partners don't need or care to see your bikini body or Vodka bottle(typically)! A rule of thumb should be that if it doesn't relate to business and it is on your business page - DON'T POST IT!Do not get too personal! Leave the "drama" off of your business page. Often times, people will get into politics and it can become extremely personal, offensive, opinionated and controversial. Save the sports, reality TV and politics talk for your personal page. After all, it is business! Therefore, your potential customers and partners have their eyes on you and are "judging you."
Leave your personal life on your personal page. There is a fine line to be drawn here. Yes, you want to have some personality and reveal who you are but a line must be drawn in the sand. Do not post updates and images on a regular basis regarding your family life and personal life. Unless you can make a connection to your business life in what it is that you are posting, leave that for your personal page!
Always be on purpose when posting to the social networking sites that you use for business. Keep in mind that people are "watching your every move" whether you realize it or not. What you do online, as well as offline, has a direct impact on who joins you and who conducts business with you. When it comes to your social networking business strategy, always ask yourself three questions:
1) What will my customers think?
2) What will my partners think?
3) What will my prospects think?
Keep it professional, informational and inspirational and you will have nothing to worry about. Lead by example and post on purpose. People will respect you for it and want to be associated with you, which will ultimately grow your business and your bank account in the end!
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What Makes Social Networking For Business So Effective?
What makes business social networking so effective is the strategy of the person executing the plan. The fact is that social networking is neither effective nor ineffective at generating clients or customers. It is the skill of the user that is most important and determines whether or not the campaign is effective or ineffective.
1. Robert Kiyosaki likes to say that everything can be an asset or liability.
It just depends on the user. For example, a house can be either a liability or an asset. If the rental market downturns and the house is not rented, then it is a liability. If a house is rented, then it is an asset. The same thing is true about social networking. If it is effective, then it is a good use of time and an asset. If it is not effective at generating clients and customers, then it is a liability and complete waste of time. What is really important is the skill of the user to create a list on the social media platforms. In most cases, any social list (friend, follower, or etc) a list is an asset. This is because people can be marketed products in services until they buy or opt out of the list.
2. Another reason social media is effective is because social media always mimics offline relationships
Social media is really an old idea in a new form. People talk and get to know each other. That is really all it could ever be and will be. Anything above and beyond that is an over complication of the systems. Social media was developed as a way for friends and family to interact with each other without needed proximity for it happen. It was designed as a shared meeting place where people could exchange ideas, pleasantries, and thoughts. Social networking is highly effective at this, and this means that social networking is highly effective at networking. All the same techniques that work offline (most of them anyway, it is hard to read the body language of a person thousands of miles away) will work online.
3. The ability of people to network with each other despite physical location is also another plus
A person skilled with social networking has a far greater pool of possible contacts then those who strictly focus on meeting people in person. A person on the social networks is able to speak to many different prospects all at once and keep their conversation separate (on a well-developed social network platform). A campaign does not have to be limited to talking to one person at a time. The sales representative or business owner can open up multiple communication lines to several potential targets all at once.
Social networking campaigns are some of the most effective advertising models that can be implemented in a business. The allocation of time and energy to this field of marketing can bring may rewards to the business that devotes time to optimizing their campaign for conversion. Every business should start a business related social networking campaign and begin optimizing that funnel.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
What Do Experts Say About Social Networking For Business
The experts say that building a social network for business purposes is essential for business success. This is absolutely a true statement and should not be ignored. However, the recommended way of building that network may not be the most efficient way to build that particular list. There are many ways of developing a following or followers on the social network platforms that can be downright wrong.
Swimming with or against the tide:
Many experts will say that a business should swim against the tide in a social networking setting. In layman terms, this means that a business should be a little bit controversial to gain a following. This can work, but a business or business owner should never take a position they do not believe in for business purposes. This would make the business feel incongruent with their own values, and this incongruency would cause the customers to seek services and products from another company. It is best to have a strong position of advocacy or opposition only when the business has a strong opinion. Do not take a position for marketing purposes, have a real position, and market that message strongly on the social networks.
Amount of time a business should be available on the social networks
Experts also say that a business should be very accessible via the social networking channels. However, this is a costly proposition. A full time employee must be dedicated to this purpose and then another employee or outsourced employee must be dedicated to this use after hours. Even if a person assigns an existing employee to this task, this person can be too busy to fulfill their previous job duties. The only time that this effort makes sense is if the business is successful at generating leads through social networking on a consistent basis.
Social media ads are more effective than Pay Per Click ads
Social networking experts also love to say that social media ads are more effective than their pay per click counter parts. However, this is not true. Social media ads tend to be less effective but cost less (currently because the numbers of advertisers on social media outlets are not as great). Social media ads have to practice a kind of advertising, which is called "interruption marketing." This kind of marketing requires the end user to be interrupted while they are being entertained by the content on the social media site. Conversely, a pay per click ad runs when a person runs a query that activates the ad. This means that a person never sees an ad unless they are looking for a topic that is related to the service or product. This is a warmer lead than a social media ad, which tends to be based on the listed interests of the user. Therefore, a pay per click ad has a higher chance of generating a sale than a social media ad.
It is important to listen to experts on social media and its uses. However, a person must be careful what advice they listen to and what advice they ignore. There are many social media gurus who are self-serving and are only interested in making their products and services sell. The truth is that every method should be tested before it is implemented into a business system. Test all your theories about social media and keep the best in the social networking campaign for the business.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
How Google+ Can Benefit Your Business
Google has become one of the top search engines used by individuals every day. When someone hears the name Google, they immediately recognize the name and know what it is. Google produces revenues over $30 billion a year and they have recognized that in order to keep producing numbers like that they must keep their services current and relevant. This realization has led to the development of Google+; it is a new social website that Google is hoping will develop the same type of following as Facebook and Twitter. Google+ is well on its way to meeting that goal; they have recently passed 250 million registered users.
Google+ has proven to be popular among individuals and businesses are beginning to notice the relevance of becoming active on the website. Many businesses have started to include the Google+ one button on their websites and other social media accounts. This button allows users to be connected with the company on Google's social media website. Adding this button to your website will allow viewers to share your content on Google+ and share it among their friends if they find it to be relevant. There is also another benefit to having your information shared among Google+ users; it shows the Google search engine that you provide quality content and this will help improve your search engine ranking.
When your company becomes part of the Google+ website, it is important that you create circles. Circles allow users to place all of their contacts into different circles. These circles can be used to group friends, business contacts and many more. Circles allow you to post certain information to different groups of people who may find it more relevant than others. This also allows you to create custom content for each of the circles you have created. Providing your contacts with information that they feel is relevant is an important way in which to improve your business.
One of the most important benefits to joining Google+ is how it can positively influence your businesses search engine ranking. Because you are constantly updating and providing your circles with fresh content, Google the search engine recognizes that and determines that your business is worthy of receiving a higher page ranking. Actively participating on Google+ also allows you to post content and information that search engines use to base their rankings on. Google+ has become an important part of SEO marketing. If you are trying to improve your SEO results, joining Google+ may be just the boost your marketing efforts need. Google+ is proving itself to be a relevant social media website. While it does require some work on your part, the benefits that it can provide your business with are well worth the extra effort.
