Social Network Advertising Tips: How Google+ Can Benefit Your Business

How Google+ Can Benefit Your Business

Google has become one of the top search engines used by individuals every day. When someone hears the name Google, they immediately recognize the name and know what it is. Google produces revenues over $30 billion a year and they have recognized that in order to keep producing numbers like that they must keep their services current and relevant. This realization has led to the development of Google+; it is a new social website that Google is hoping will develop the same type of following as Facebook and Twitter. Google+ is well on its way to meeting that goal; they have recently passed 250 million registered users.

Google+ has proven to be popular among individuals and businesses are beginning to notice the relevance of becoming active on the website. Many businesses have started to include the Google+ one button on their websites and other social media accounts. This button allows users to be connected with the company on Google's social media website. Adding this button to your website will allow viewers to share your content on Google+ and share it among their friends if they find it to be relevant. There is also another benefit to having your information shared among Google+ users; it shows the Google search engine that you provide quality content and this will help improve your search engine ranking.

When your company becomes part of the Google+ website, it is important that you create circles. Circles allow users to place all of their contacts into different circles. These circles can be used to group friends, business contacts and many more. Circles allow you to post certain information to different groups of people who may find it more relevant than others. This also allows you to create custom content for each of the circles you have created. Providing your contacts with information that they feel is relevant is an important way in which to improve your business.

One of the most important benefits to joining Google+ is how it can positively influence your businesses search engine ranking. Because you are constantly updating and providing your circles with fresh content, Google the search engine recognizes that and determines that your business is worthy of receiving a higher page ranking. Actively participating on Google+ also allows you to post content and information that search engines use to base their rankings on. Google+ has become an important part of SEO marketing. If you are trying to improve your SEO results, joining Google+ may be just the boost your marketing efforts need. Google+ is proving itself to be a relevant social media website. While it does require some work on your part, the benefits that it can provide your business with are well worth the extra effort.

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What Is Social Networking?

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Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships professional alliances, finding employment, business-to-business marketing and even groups sharing information about baking cookies to the Thrive Movement. The topics and interests are as varied and rich as the story of our universe.

As I'm sure you're aware, there are dangers associated with social networking including data theft and viruses, which are on the rise. The most prevalent danger though often involves online predators or individuals who claim to be someone that they are not. Although danger does exist with networking online, it also exists in the real world, too. Just like you're advised when meeting strangers at clubs and bars, school, or work -- you are also advised to proceed with caution online.

Once you are well informed and comfortable with your findings, you can begin your search from hundreds of networking communities to join. This can easily be done by performing a standard internet search. Your search will likely return a number of results, including MySpace, FriendWise, FriendFinder, Yahoo! 360, Facebook, Orkut, and Classmates.

Social network advertising is a term that is used to describe a form of Online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site (facebook, myspace, friendster, bebo, orkut...and many others) is that advertisers can take advantage of the users demographic information and target their ads appropriately.

There are three major classifications of Social Network Advertising:

Direct Advertising that is based on your network of friends - This can be the most effective format but also causes the most controversy. An example is the Facebook beacon project.[5] Based on an action your friend has taken, you might see a message in your news feed saying 'Bob has just bought a 'RadioHead CD from MusicWorld'. This can be an extremely effective mode as often people make decisions to purchase something or do something based on their close group of friends. However, there is also a lot of controversy surrounding this as it can be considered exploiting the personal relationships you have with your friends and also raises privacy concerns.

Direct Advertising placed on your social networking site - This is a more traditional form of web advertising that is minimally effective. Just like you see banner ads on many other sites, this is a similar concept, except on a social networking site. You can see these - for example - as a brick in the top right of MySpace pages, or as a banner on the right of Facebook profiles and so on. There are two differences however - One is that these social networks can take advantage of demographic data on your profile and hence target the ad directly to you. Secondly, these types of ads can also be placed by individual developers on their application pages through ad networks. They have access to the same data and can generate income for application developers giving them further motivation to create apps and giving advertisers a more engaging way to reach out to these social networking users.

Indirect Advertising by creating 'groups' or 'pages' - This is an innovative marketing technique in which a company will create a 'page' or 'group' that users can choose to join. They will use this to build up 'subscribers' or 'fans' and use this to market a contest, a new product, or simply just to increase brand awareness. These groups can quickly grow in numbers of subscribers which can become a very effective marketing tool.

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