What Makes Social Networking For Business So Effective?
What makes business social networking so effective is the strategy of the person executing the plan. The fact is that social networking is neither effective nor ineffective at generating clients or customers. It is the skill of the user that is most important and determines whether or not the campaign is effective or ineffective.
1. Robert Kiyosaki likes to say that everything can be an asset or liability.
It just depends on the user. For example, a house can be either a liability or an asset. If the rental market downturns and the house is not rented, then it is a liability. If a house is rented, then it is an asset. The same thing is true about social networking. If it is effective, then it is a good use of time and an asset. If it is not effective at generating clients and customers, then it is a liability and complete waste of time. What is really important is the skill of the user to create a list on the social media platforms. In most cases, any social list (friend, follower, or etc) a list is an asset. This is because people can be marketed products in services until they buy or opt out of the list.
2. Another reason social media is effective is because social media always mimics offline relationships
Social media is really an old idea in a new form. People talk and get to know each other. That is really all it could ever be and will be. Anything above and beyond that is an over complication of the systems. Social media was developed as a way for friends and family to interact with each other without needed proximity for it happen. It was designed as a shared meeting place where people could exchange ideas, pleasantries, and thoughts. Social networking is highly effective at this, and this means that social networking is highly effective at networking. All the same techniques that work offline (most of them anyway, it is hard to read the body language of a person thousands of miles away) will work online.
3. The ability of people to network with each other despite physical location is also another plus
A person skilled with social networking has a far greater pool of possible contacts then those who strictly focus on meeting people in person. A person on the social networks is able to speak to many different prospects all at once and keep their conversation separate (on a well-developed social network platform). A campaign does not have to be limited to talking to one person at a time. The sales representative or business owner can open up multiple communication lines to several potential targets all at once.
Social networking campaigns are some of the most effective advertising models that can be implemented in a business. The allocation of time and energy to this field of marketing can bring may rewards to the business that devotes time to optimizing their campaign for conversion. Every business should start a business related social networking campaign and begin optimizing that funnel.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
