What Do Experts Say About Social Networking For Business
The experts say that building a social network for business purposes is essential for business success. This is absolutely a true statement and should not be ignored. However, the recommended way of building that network may not be the most efficient way to build that particular list. There are many ways of developing a following or followers on the social network platforms that can be downright wrong.
Swimming with or against the tide:
Many experts will say that a business should swim against the tide in a social networking setting. In layman terms, this means that a business should be a little bit controversial to gain a following. This can work, but a business or business owner should never take a position they do not believe in for business purposes. This would make the business feel incongruent with their own values, and this incongruency would cause the customers to seek services and products from another company. It is best to have a strong position of advocacy or opposition only when the business has a strong opinion. Do not take a position for marketing purposes, have a real position, and market that message strongly on the social networks.
Amount of time a business should be available on the social networks
Experts also say that a business should be very accessible via the social networking channels. However, this is a costly proposition. A full time employee must be dedicated to this purpose and then another employee or outsourced employee must be dedicated to this use after hours. Even if a person assigns an existing employee to this task, this person can be too busy to fulfill their previous job duties. The only time that this effort makes sense is if the business is successful at generating leads through social networking on a consistent basis.
Social media ads are more effective than Pay Per Click ads
Social networking experts also love to say that social media ads are more effective than their pay per click counter parts. However, this is not true. Social media ads tend to be less effective but cost less (currently because the numbers of advertisers on social media outlets are not as great). Social media ads have to practice a kind of advertising, which is called "interruption marketing." This kind of marketing requires the end user to be interrupted while they are being entertained by the content on the social media site. Conversely, a pay per click ad runs when a person runs a query that activates the ad. This means that a person never sees an ad unless they are looking for a topic that is related to the service or product. This is a warmer lead than a social media ad, which tends to be based on the listed interests of the user. Therefore, a pay per click ad has a higher chance of generating a sale than a social media ad.
It is important to listen to experts on social media and its uses. However, a person must be careful what advice they listen to and what advice they ignore. There are many social media gurus who are self-serving and are only interested in making their products and services sell. The truth is that every method should be tested before it is implemented into a business system. Test all your theories about social media and keep the best in the social networking campaign for the business.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
