Social Network Advertising Tips: Why You Need Two Profiles

Why You Need Two Profiles

Every user needs two profiles. If a person is in business then they definitely need two profiles. The reason that a person or business needs two profiles is that a person must separate their personal life from their business life. A person who cannot separate their business life from the personal life is a person who will ultimately hurt themselves when a job opportunity comes to them in the future. The truth about the world we live in is that businesses are in the habit of checking social media profiles to see what a person is all about at this very moment and who they might be in the future. Whether this is legal or not is not in issue at this moment what is an issue is that companies are using social media to make hiring and firing decisions therefore it makes sense for a person to put their best foot forward on social media as much as possible.

The personal profile is very useful for a business owner. There is a phenomenon in the business world called piercing the corporate veil. This means a business entity is mixed with a personal entity to the point where both of the entities can be considered the same. In general, this is not a problem until a lawsuit happens. A person who can Pierce the corporate veil of a Corporation and reach the assets of the owner is able to get access to many more assets than should have been protected by the veil of a Corporation. Social media is just one of those ways to pierce the corporate veil of a Corporation. Therefore, it is smart for a person to have a social media profile that is separate from the business activities.

The other social media profile should be used for business. The business activities on this profile will help focus the marketing messages for that particular niche. If the business owner mixes their personal account with the business account then they will deliver messages to the populace that may or may not be useful for converting those people into clients and customers. Therefore, the message is diluted in the power of a marketing message is stifled. People need to be careful about how they run their social media programs for the business in the personal life.

The best amount of protection that a person can get is to have the two profiles. Unfortunately, most social sites will not allow a person to have to or more profiles. Most of the social media companies called these extra profiles "fake profiles" and they seek to find these profiles to remove them off of their service. Often times, this includes the original owners own personal profile. However, as we've seen above, it is very dangerous for a person to run their business marketing through a single social profile.

A business needs its own social media profile so that it can keep its marketing message consistent with what the target market wants to hear. If a business owner mixes their personal social media with their business then it becomes easier to pierce the corporate veil and damage not only the business but the business owner as well. Therefore, it is smart to find a social media system that allows a person to have to or more profiles without fear of losing any profile on the system.

Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.

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What Is Social Networking?

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Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships professional alliances, finding employment, business-to-business marketing and even groups sharing information about baking cookies to the Thrive Movement. The topics and interests are as varied and rich as the story of our universe.

As I'm sure you're aware, there are dangers associated with social networking including data theft and viruses, which are on the rise. The most prevalent danger though often involves online predators or individuals who claim to be someone that they are not. Although danger does exist with networking online, it also exists in the real world, too. Just like you're advised when meeting strangers at clubs and bars, school, or work -- you are also advised to proceed with caution online.

Once you are well informed and comfortable with your findings, you can begin your search from hundreds of networking communities to join. This can easily be done by performing a standard internet search. Your search will likely return a number of results, including MySpace, FriendWise, FriendFinder, Yahoo! 360, Facebook, Orkut, and Classmates.

Social network advertising is a term that is used to describe a form of Online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site (facebook, myspace, friendster, bebo, orkut...and many others) is that advertisers can take advantage of the users demographic information and target their ads appropriately.

There are three major classifications of Social Network Advertising:

Direct Advertising that is based on your network of friends - This can be the most effective format but also causes the most controversy. An example is the Facebook beacon project.[5] Based on an action your friend has taken, you might see a message in your news feed saying 'Bob has just bought a 'RadioHead CD from MusicWorld'. This can be an extremely effective mode as often people make decisions to purchase something or do something based on their close group of friends. However, there is also a lot of controversy surrounding this as it can be considered exploiting the personal relationships you have with your friends and also raises privacy concerns.

Direct Advertising placed on your social networking site - This is a more traditional form of web advertising that is minimally effective. Just like you see banner ads on many other sites, this is a similar concept, except on a social networking site. You can see these - for example - as a brick in the top right of MySpace pages, or as a banner on the right of Facebook profiles and so on. There are two differences however - One is that these social networks can take advantage of demographic data on your profile and hence target the ad directly to you. Secondly, these types of ads can also be placed by individual developers on their application pages through ad networks. They have access to the same data and can generate income for application developers giving them further motivation to create apps and giving advertisers a more engaging way to reach out to these social networking users.

Indirect Advertising by creating 'groups' or 'pages' - This is an innovative marketing technique in which a company will create a 'page' or 'group' that users can choose to join. They will use this to build up 'subscribers' or 'fans' and use this to market a contest, a new product, or simply just to increase brand awareness. These groups can quickly grow in numbers of subscribers which can become a very effective marketing tool.

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