How Are You Leveraging Your LinkedIn Groups to Build Your Empire?
You've created a LinkedIn profile, joined a few groups and connected with some people that you know and then what? LinkedIn represents a relatively untapped source of leads - highly influential leads - for your business. It's no Twitter or Facebook that is for sure. There are many LinkedIn users, but not many of them know how to really use LinkedIn as a part of their overall lead generation strategy. Like all other social media platforms, LinkedIn requires an investment of time and consistent interaction. Let's take a look at how you can use LinkedIn Groups to generate leads for your business.
For starters, if you have not already done so, join a group. There are over 100 million people on LinkedIn and so you obviously cannot interact with the entire community. There are high level and mid-level professionals on LinkedIn. Therefore; the best bet is to join groups that are complimentary to who you are and what you do. Choose groups that are active and target those groups with a user base of 1,000 to 3,000 users. LinkedIn allows you to join up to 50 groups, but it is a good practice to focus on a few since you will not be able to engage and dialogue in too many different areas. Once you've join a few groups, what do you do next?
Here are 6 Tips for Developing LinkedIn Leads
Spend some time on crafting your profile. Remember your audience. LinkedIn is a community of mid-level and high-level professionals. How do you fit in?
Do not jump right in and begin promoting your products and services, ever! This is a major violation on LinkedIn. Participate in discussions. Reply to existing comments and offer your insights on the topic.
Initiate a new discussion. Ask a question. Take the time to observe the dynamics of the group. The last thing you want to do is to become an unwelcomed member. After you've participated in group discussions, start asking your own questions. With this strategy, you are attracting people to you. Take note of the people that respond to your questions the most and connect with them outside of the group.
Be an active participant. Generating leads on LinkedIn will not have an immediate return. You must take the time to be active. This can be done in a few minutes per day and will render rich rewards over time.
Participate regularly in discussions. Answer questions. Offer feedback. Ask questions. Comment. The more visible you are the better.
Be of quality. If you are posting content make sure that it is quality content! You will be judged if you are posting junk. Take some time and produce value added articles.
Take it offline. Get off of LinkedIn. While LinkedIn is a social network, you don't want the relationship to stay there. After you've gone through all of the above - you joined a group, participated, been active, and connected with people, when the time is right, take the relationship offline.
LinkedIn is a tool to interact with sophisticated people - especially new people and begin to build genuine, professional, inner circle type relationships. Attract people to you by what you contribute to the groups that you join. Add value. Be mindful of the fact that LinkedIn is a community of sophisticated users. Your leads will then naturally gravitate towards you in the form of people that you are building relationships with.
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