Social Network Advertising Tips: How Far Will Google+ Help to Develop Your Business?

How Far Will Google+ Help to Develop Your Business?

Ever since July 2011, Google+ has very well made its presence known in the market. While many hesitated to opt for the change, several jumped at this new introduction. The only problem was that Google+ was new to the whole system of networking and social media, in spite of the fact that the moderators tried to introduce several pages similar to social networking sites.

The Advantages of Google+

The biggest advantage of using Google+ is that; the results found have been made vigilant in the search engine as well. The ultimate advantage of this is that there will be an increase in web traffic and the publishing of your content in Google+ will be displayed as the top results of the search engine.

Though the whole procedure is still in its initial phase, it is apparent that several developments will take place in the coming future. The new system has also made room for several participatory actions which echo a certain social networking site a lot. Such features are like, comments and shares. For the most part, it is advised that a business page is launched on Google+ as soon as possible.

A comparison with Facebook

There are several features in Google+ which will duly enable you to see the whole outlay of Google inside out. Since some changes in the trend of search results were seen some time back, the Google algorithm makes the significance of the customs somewhat easy.

Not that the same is possible with Facebook. Neither the Google search engine, nor surprisingly Facebook itself can actually revert back to the topic that is relevant to access. The best that can be done on Facebook is to post new and different creations on the wall and at the most choose an update on the status.

Google Plus, to some extent follows the same trend. Several posted points of those who follow you on the new system can be seen, somewhat similar to Facebook. Nevertheless, Google+ will beat Facebook hands down when it comes to the order of the results published in the search engine.

This practice will also enable you to interact with the people who follow you on Google Plus. In fact, it is safe to say that such technique will help you to target the type of messages that will be popular and needs to be sent. Overall, Google+ has done an excellent job in tracking, segmenting and following up with the list of followers.

Moreover, there is a new method of following pages and people who are related to what you are related. Apart from an opportunity to expand your business endeavors, this is a street smart way of learning more. Gaining of information from the Google+ page which exists in Google is an advantage.

A good advice would be to make the content SEO rich. It is rather important that the keywords are placed in the exact point needed, like the subtitles and the introduction.

Ruhita is a passionate writer and she likes to write about different types of online business

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What Is Social Networking?

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Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships professional alliances, finding employment, business-to-business marketing and even groups sharing information about baking cookies to the Thrive Movement. The topics and interests are as varied and rich as the story of our universe.

As I'm sure you're aware, there are dangers associated with social networking including data theft and viruses, which are on the rise. The most prevalent danger though often involves online predators or individuals who claim to be someone that they are not. Although danger does exist with networking online, it also exists in the real world, too. Just like you're advised when meeting strangers at clubs and bars, school, or work -- you are also advised to proceed with caution online.

Once you are well informed and comfortable with your findings, you can begin your search from hundreds of networking communities to join. This can easily be done by performing a standard internet search. Your search will likely return a number of results, including MySpace, FriendWise, FriendFinder, Yahoo! 360, Facebook, Orkut, and Classmates.

Social network advertising is a term that is used to describe a form of Online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site (facebook, myspace, friendster, bebo, orkut...and many others) is that advertisers can take advantage of the users demographic information and target their ads appropriately.

There are three major classifications of Social Network Advertising:

Direct Advertising that is based on your network of friends - This can be the most effective format but also causes the most controversy. An example is the Facebook beacon project.[5] Based on an action your friend has taken, you might see a message in your news feed saying 'Bob has just bought a 'RadioHead CD from MusicWorld'. This can be an extremely effective mode as often people make decisions to purchase something or do something based on their close group of friends. However, there is also a lot of controversy surrounding this as it can be considered exploiting the personal relationships you have with your friends and also raises privacy concerns.

Direct Advertising placed on your social networking site - This is a more traditional form of web advertising that is minimally effective. Just like you see banner ads on many other sites, this is a similar concept, except on a social networking site. You can see these - for example - as a brick in the top right of MySpace pages, or as a banner on the right of Facebook profiles and so on. There are two differences however - One is that these social networks can take advantage of demographic data on your profile and hence target the ad directly to you. Secondly, these types of ads can also be placed by individual developers on their application pages through ad networks. They have access to the same data and can generate income for application developers giving them further motivation to create apps and giving advertisers a more engaging way to reach out to these social networking users.

Indirect Advertising by creating 'groups' or 'pages' - This is an innovative marketing technique in which a company will create a 'page' or 'group' that users can choose to join. They will use this to build up 'subscribers' or 'fans' and use this to market a contest, a new product, or simply just to increase brand awareness. These groups can quickly grow in numbers of subscribers which can become a very effective marketing tool.

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