Social Network Advertising Tips: All A Twitter

All A Twitter

Twitter is an online social networking service often described as "a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?"

The service, created in March 2006 by Jack Dorsey gained worldwide popularity very fast. It now has over 500 million active users and the number is getting higher. You can tweet in more than 20 languages and the company is still adding them. Twitter features "tweets", messages you can post to your profile. You only have 140 characters to use so make them count.

There is a wide variety of purposes you can use Twitter for: both your business and personal use. You can post tweets in order to find people or businesses in the area you're interested in. If you run a website you can increase traffic and provide new visitors for it every single day. You have the chance to promote your business by offering special deals and promotions through Twitter.

But even if Twitter is a very useful business tool, many users only share what they are doing with their friends online. Through the photo-sharing service, TwitPic or YFrog you can post photos of yourself or just about anything in order to show them to your friends. You have the possibility to share links to interesting content, photos, video, music and real-time accounts from people who are in the middle of an important event or crisis.

One of the most complex functions of the Twitter search is the hashtag. This is a topic that starts with a hash (#) and it is used to spread information and also to help organize it. For example, if you type #FollowFriday you can see all the conversations related to this topic. If you type @ in front of your username on twitter you have the possibility to see all the replies and conversations that contain your name.

On Twitter there are people from everywhere at any given time that tweet about almost everything, so you can easily follow whoever you want depending on your interests. Unless you are a celebrity like Aston Kutcher or Alyssa Milano who apparently are the most active celebrities, you will be disappointed to see that you won't be followed as much. But the number and quality of your followers will depend on your posting skills. It is better to have a few followers that care about you, than a huge number of followers you don't even know or are interested in. So don't fall for bots, spammers and marketers.

It is important to use a picture for your avatar that is actually showing you and not your cat. It should be clear and very decent if you want quality followers. Try to fill out your bio, which is a maximum of 160-characters long, with interesting information about you, your hobbies, or interests. That way you will definitely get followers. If you have a website you are proud of, post it. Use bit.ly to shorten the link.

If you're looking for a job, make your Twitter presence employer-friendly by adding your job pitch in your bio, using a professional looking avatar and most important, tweet about your job search. Try to include a link to your resume on your bio.

You can experience Twitter on your mobile by using one of the free apps. Twitter also works with SMS clients.

Every day, millions of people are connected to Twitter to share interests, information and find out what's happening in the world at any given moment. If you find yourself craving for this stuff, don't wait any longer and go create an account on Twitter.

Becky Swanson is a successful Internet Network Marketer. Learn how to make $$$$ thousands per week writing about whatever interests you or promoting your online business, whatever it is, without ever buying a single lead. Learn more from my site at http://www.earningmoneyiseasyonline.com/

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What Is Social Networking?

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Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships professional alliances, finding employment, business-to-business marketing and even groups sharing information about baking cookies to the Thrive Movement. The topics and interests are as varied and rich as the story of our universe.

As I'm sure you're aware, there are dangers associated with social networking including data theft and viruses, which are on the rise. The most prevalent danger though often involves online predators or individuals who claim to be someone that they are not. Although danger does exist with networking online, it also exists in the real world, too. Just like you're advised when meeting strangers at clubs and bars, school, or work -- you are also advised to proceed with caution online.

Once you are well informed and comfortable with your findings, you can begin your search from hundreds of networking communities to join. This can easily be done by performing a standard internet search. Your search will likely return a number of results, including MySpace, FriendWise, FriendFinder, Yahoo! 360, Facebook, Orkut, and Classmates.

Social network advertising is a term that is used to describe a form of Online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site (facebook, myspace, friendster, bebo, orkut...and many others) is that advertisers can take advantage of the users demographic information and target their ads appropriately.

There are three major classifications of Social Network Advertising:

Direct Advertising that is based on your network of friends - This can be the most effective format but also causes the most controversy. An example is the Facebook beacon project.[5] Based on an action your friend has taken, you might see a message in your news feed saying 'Bob has just bought a 'RadioHead CD from MusicWorld'. This can be an extremely effective mode as often people make decisions to purchase something or do something based on their close group of friends. However, there is also a lot of controversy surrounding this as it can be considered exploiting the personal relationships you have with your friends and also raises privacy concerns.

Direct Advertising placed on your social networking site - This is a more traditional form of web advertising that is minimally effective. Just like you see banner ads on many other sites, this is a similar concept, except on a social networking site. You can see these - for example - as a brick in the top right of MySpace pages, or as a banner on the right of Facebook profiles and so on. There are two differences however - One is that these social networks can take advantage of demographic data on your profile and hence target the ad directly to you. Secondly, these types of ads can also be placed by individual developers on their application pages through ad networks. They have access to the same data and can generate income for application developers giving them further motivation to create apps and giving advertisers a more engaging way to reach out to these social networking users.

Indirect Advertising by creating 'groups' or 'pages' - This is an innovative marketing technique in which a company will create a 'page' or 'group' that users can choose to join. They will use this to build up 'subscribers' or 'fans' and use this to market a contest, a new product, or simply just to increase brand awareness. These groups can quickly grow in numbers of subscribers which can become a very effective marketing tool.

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