Social Network Advertising Tips: Social Media Networking: Be an Active Participant With Relevant News, Articles, and Assistance

Social Media Networking: Be an Active Participant With Relevant News, Articles, and Assistance

The success for any type of social media networking is active participation. Yes, technology allows us to become automated in just about every aspect of postings through cyberspace. The convenience of scheduling blog posts to Twitter, then to Facebook, then to LinkedIn is a great time save, but we must set a daily reminder to become engaged personally in our social networking.

I admit with a red face I've been guilty of allowing my automation take over and have become absent as a live person via my social networking. I have given myself the good old slap upside the head and no longer will I allow myself to become the absentee marketer.

As of late, I've downloaded the Twitter application (app) to my Droid phone, providing me the opportunity while waiting for my daughter to come out of basketball practice or religion to engage with fellow Tweeters. This is proven to be a successful way of engaging for me and have connected with current and new colleagues, potential clients in the children's publishing industry, and for those seeking out assistance with their social media campaigns. Twitter works perfectly on the Droid phone because of the rolling screen of Tweets. Thanks Twitter, for keeping tweets to 140 characters!

Luckily my family gave me an iPad several years ago and I've downloaded the Facebook and Twitter apps to further engage with others. I personally like the Facebook app on the iPad since it's a much larger screen than my Droid phone.

Mind you, I do try to keep my personal social interaction down to 30 minutes per day so I'm not spending the majority of my time away from my valuable writing, editing, Author PR Services time, and of course my family.

Key attributes in becoming an active social media networker:

Share relevant information to followers, friends, and colleagues (whatever the specific social media network calls them). If you are a children's book author share... the latest publishing industry news you've read about, your latest magazine article publication or book release, children's book fair events, children's book conferences (such as SCBWI by region), your experience in conducting school visits, etc. The list is endless. Important to note, don't make it all about you. Shout out the successes of your colleagues.

Engage in online chats through social media networks. For example, on Facebook search groups you are interested in joining... such as, teachers, librarians, parents, schools. Participation is imperative, so I strongly suggest you do not join more than 1-2 groups per social media network you are a member of.

Offer tips and assistance from your expert standpoint. When a particular topic is being discussed and you have experience in said topic, join in the conversation and engage. You will be pleased and amazed on how much people appreciate your feedback and they will remember that in the future. You will eventually be known as the go to person in your field of expertise, which often times leads to much more than you ever provided.

Don't fall into the "it's all about me attitude." This is a sure fire way to turn people off. Don't chat about your specific book or product unless the conversation specifically lends to it.

Once you join a group on most of the social media networks you are able to set an email option to be reminded of the latest discussions in the group so you remember to participate. You can also set a reminder through your To Do/Tasks option in your email. I utilize Outlook for my email and I'm constantly updating and checking off my To Do/Tasks list, which by the way gives me great satisfaction in checking off the latest item. Yep, I'm a list person and love to see the list of checked off tasks! I tell my girls all the time, if it's not on my list it won't get done.

Happy networking and remember don't overload yourself!

Until next time...

Donna M. McDine

Publicist & Award-winning Children's Author

Donna McDine as a multiple award-winning children's author and Social Media maven who can free up your valuable time so you can concentrate on your freelance writing career ~ http://www.donnamcdine.com/ / http://www.authorprservices.com/

View the original article here

What Is Social Networking?

http://1.bp.blogspot.com/-c8YG8Cr7xX0/UEKeJKMB2fI/AAAAAAAAA2I/eqTjrBcrJqI/s1600/social-etwork-media-advertising.png

Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships professional alliances, finding employment, business-to-business marketing and even groups sharing information about baking cookies to the Thrive Movement. The topics and interests are as varied and rich as the story of our universe.

As I'm sure you're aware, there are dangers associated with social networking including data theft and viruses, which are on the rise. The most prevalent danger though often involves online predators or individuals who claim to be someone that they are not. Although danger does exist with networking online, it also exists in the real world, too. Just like you're advised when meeting strangers at clubs and bars, school, or work -- you are also advised to proceed with caution online.

Once you are well informed and comfortable with your findings, you can begin your search from hundreds of networking communities to join. This can easily be done by performing a standard internet search. Your search will likely return a number of results, including MySpace, FriendWise, FriendFinder, Yahoo! 360, Facebook, Orkut, and Classmates.

Social network advertising is a term that is used to describe a form of Online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site (facebook, myspace, friendster, bebo, orkut...and many others) is that advertisers can take advantage of the users demographic information and target their ads appropriately.

There are three major classifications of Social Network Advertising:

Direct Advertising that is based on your network of friends - This can be the most effective format but also causes the most controversy. An example is the Facebook beacon project.[5] Based on an action your friend has taken, you might see a message in your news feed saying 'Bob has just bought a 'RadioHead CD from MusicWorld'. This can be an extremely effective mode as often people make decisions to purchase something or do something based on their close group of friends. However, there is also a lot of controversy surrounding this as it can be considered exploiting the personal relationships you have with your friends and also raises privacy concerns.

Direct Advertising placed on your social networking site - This is a more traditional form of web advertising that is minimally effective. Just like you see banner ads on many other sites, this is a similar concept, except on a social networking site. You can see these - for example - as a brick in the top right of MySpace pages, or as a banner on the right of Facebook profiles and so on. There are two differences however - One is that these social networks can take advantage of demographic data on your profile and hence target the ad directly to you. Secondly, these types of ads can also be placed by individual developers on their application pages through ad networks. They have access to the same data and can generate income for application developers giving them further motivation to create apps and giving advertisers a more engaging way to reach out to these social networking users.

Indirect Advertising by creating 'groups' or 'pages' - This is an innovative marketing technique in which a company will create a 'page' or 'group' that users can choose to join. They will use this to build up 'subscribers' or 'fans' and use this to market a contest, a new product, or simply just to increase brand awareness. These groups can quickly grow in numbers of subscribers which can become a very effective marketing tool.

About the Author

Social Network Advertising Tips

Blog Archive

Social Media Networking: Be an Active Participant With Relevant News, Articles, and Assistance

What Is Social Networking?

Weekly Popular Article

Tag Cloud