Be Like-Able to Get the Like
Get the like
If we can quantify anything from the efforts of Social Media managers these days, that is probably the number of "likes" they try to increase day by day. This represents the number of people who visited your site, and chose to receive your updates by pressing the "Like" button. These people are now your Fans. (I don't know if they are still referred to as Fans, but I am trying to be as old-school a possible. Before we go into the deep concept of how to make your Facebook page more like-able we need to understand why Social Marketing agencies fight for these people who "Like" the page.
What Fans bring to the company
Believe it or not Facebook Fans are an important asset to any company. Many case studies prove that company fans are more likely to visit the store, tell other people etc... But I would only like to stress the most recent one. Facebook fans have 50% bigger intent to purchase than non-fans. Pretty useful info for everyone involved in social media don't you think. But of course on Facebook, decisions are made in matter of seconds. So the question is: How to get people to like your page in that brief split of second they pay attention to your brand? How to get the Like we so much need?
How to be more Like-able:
Small guide
1. Optimize and integrate the cover and profile photo with the company communication message. Your Facebook page is suppose to enforce the brand, not be a non-integrated, insulated marketing effort.
2. Include calls to action in your posts. "Limited time only", "Get it now", Subscribe", "Call us today" are going to engage interaction more than regular posts.
3. Don't spam. Fans will feel it, unlike, and hate you. And I will be very, very disappointed.
4. Stay positive. You are going to have some unsatisfied customers every once in a while commenting on your wall. Keep your cool, don't get into arguing and offer to help them. That's how you beat the annoying jerks.
5. Don't require too much effort from your customers. If you have some active social media campaign, don't ask them for too much info. And don't expect them to take too many steps to participate in some campaign that quite possibly, you wouldn't enter if it wasn't yours.
6. Don't sell on Facebook. Nobody likes to read sales pitches, especially when they are logged in primarily to read about their friends updates. Believe it or not people don't log into Facebook to read brand commercials and pitches.
Any additions to this list? Any comments? Please feel free to post them in the comments section.
