Social Network Advertising Tips: Facebook for Business - Powerful Milestones and Photo Cover Tips

Facebook for Business - Powerful Milestones and Photo Cover Tips

New changes and features on everyone's Facebook page around the world may have brought some initial shock and confusion among Facebook users, but the timeline also brings new and exciting opportunities to explore. Your business would probably benefit best from the Facebook milestones and photo cover features. Ride with the waves, don't fight them, and you'll be alright.

Follow the Wave

Certainly, major brand names have jumped successfully into the new Facebook Timeline bandwagon, and looking back, they can only be proud of themselves continuing through transition and coming out a winner. This innovative format change is also good news for smaller brands and small to midsize companies in several ways.

These clever ways and techniques discussed in this article regarding milestones and the cover photo will help your brand or business survive the Facebook game altogether. Many big companies are growing their brand names already, making whale waves on Facebook. The results depend on your enthusiasm to compete and stand out above the competition. A great vision for unique milestones and a creative cover photo that needs to engage both visitors and prospects alike, will certify your brand recognition.

Considering that the visual layout is a priority for the new Facebook Timeline features, let's explore creative opportunities your business can take advantage of through Facebook with milestones and the photo cover design feature. Since the changes in this world bring new beginnings, now would be the best time to try something entirely new for your business, and Facebook offers just that.

Share Life Events and Highlights of Your Brand or Company

Think through adding interesting milestones for your business. In any case, this will bring your business much closer to your visitors and prospects since they will have a good idea of how life events and highlights transpired. Such milestones would be much better if say, your business has a good history to share. A good example of a company that uses milestones effectively is Skittles and its founding story. The company takes pride in their remarkable and interesting history.

They reveal it all, including how everything evolved from beginning to present time in a well-organized manner through this new, particular feature. Using milestones helps users and fans alike understand the highlights of your brand or business. Milestones work exactly like life events on profile pages. Simply, click the milestone button on your timeline to add one, starting with the date you or your company was born. You have the ability to customize the milestone with specific type, a description, and exclusive image.

Important Milestone Components and Creative Human Connection

For best results, apply quality images with high-resolution, sharp focus, and good lighting. The milestone display size is 843 pixels wide by 403 pixels long. Harness the real magic behind the milestone feature. Incorporate more than just events, like grand openings or new product launches; add exciting photos displaying company parties, guest or public appearances or VIP's like your kids, mentors, and experts.

Freshly written unique content combining infotainment, are important components of the marketing effect to gain more eyeballs for when you post milestones. These varieties of visual stories are an essential human element to your Fan page that your watchers are able to appreciate and engage.

In your case, you can be creative through your businesses' product releases and everything accomplished so far. Since the Facebook Timeline feature is all about the impacts of visual content presentation, you can achieve best results if you can tell an engaging story to follow your featured photos. Whenever you add new photos, you automatically have a slot for posting. Users love seeing photos with a good story attached.

Cover Photo Terms and Creative Design Ideas

Even though the Facebook Pages terms and conditions address that no one can have contact information, calls to action, promotions, or pricing information, Facebook made it easy for companies to embrace other eye-catching copy and creative design, such as:

Professional tagline or motto that describes what your business is aboutAn influential word that symbolizes your brandThought-provoking quoteNames of individuals in your photo coverProfessional photographer tributesExclusive rights to image

Pictures are a compelling technique to build emotions, so paint a picture for users to remember. A Fan page's cover photo ought to express the spirit of the brand. Use superior pictures, designs, and photographs that are crystal-clear, contain composed color and correct lighting, or utilize image-editing software (like Photoshop) to enhance your pictures. You can plan anything you want, for instance a life size collage or apply a unique giant, attractive snapshot. Be sure to take into consideration the cover photo shape when developing your masterpiece.

Use the profile icon for your company logo, or make it noticeable somewhere. There is no need for extra graphics in your profile icon. If text usage is the plan, ponder its position when choosing images.

Here are a small number of image content ideas proper for cover photo brands:

Happy customers that regularly use your products or services (get permission)Popular productsAwards wonPersonnel workingBusiness ownersRecognizable vector graphic

Conclusion

Let's review, Facebook features enable companies and brands to take control of their milestones and unique photo cover design. Companies all over the world are taking advantage of the opportunities. Delivering the best quality work is worth the time and money considering both of these features represents your brand.

A recap, by incorporating more than just events with your milestones and providing creative design elements correctly, a company can establish themselves as a unique brand with fans and users alike. Take time to map a plan that integrates both your milestones and photo cover in a delicate fashion.

I hope these tips help you gain more engagement and more fans. Think about how you want to represent your brand.

Brandon Espinoza is a passionate social media expert who loves to share his Internet marketing knowledge with others. For more information and education about Facebook for Business or Facebook for marketing tips that produce non stop traffic, see more at this Facebook Book site.

View the original article here

What Is Social Networking?

http://1.bp.blogspot.com/-c8YG8Cr7xX0/UEKeJKMB2fI/AAAAAAAAA2I/eqTjrBcrJqI/s1600/social-etwork-media-advertising.png

Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships professional alliances, finding employment, business-to-business marketing and even groups sharing information about baking cookies to the Thrive Movement. The topics and interests are as varied and rich as the story of our universe.

As I'm sure you're aware, there are dangers associated with social networking including data theft and viruses, which are on the rise. The most prevalent danger though often involves online predators or individuals who claim to be someone that they are not. Although danger does exist with networking online, it also exists in the real world, too. Just like you're advised when meeting strangers at clubs and bars, school, or work -- you are also advised to proceed with caution online.

Once you are well informed and comfortable with your findings, you can begin your search from hundreds of networking communities to join. This can easily be done by performing a standard internet search. Your search will likely return a number of results, including MySpace, FriendWise, FriendFinder, Yahoo! 360, Facebook, Orkut, and Classmates.

Social network advertising is a term that is used to describe a form of Online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site (facebook, myspace, friendster, bebo, orkut...and many others) is that advertisers can take advantage of the users demographic information and target their ads appropriately.

There are three major classifications of Social Network Advertising:

Direct Advertising that is based on your network of friends - This can be the most effective format but also causes the most controversy. An example is the Facebook beacon project.[5] Based on an action your friend has taken, you might see a message in your news feed saying 'Bob has just bought a 'RadioHead CD from MusicWorld'. This can be an extremely effective mode as often people make decisions to purchase something or do something based on their close group of friends. However, there is also a lot of controversy surrounding this as it can be considered exploiting the personal relationships you have with your friends and also raises privacy concerns.

Direct Advertising placed on your social networking site - This is a more traditional form of web advertising that is minimally effective. Just like you see banner ads on many other sites, this is a similar concept, except on a social networking site. You can see these - for example - as a brick in the top right of MySpace pages, or as a banner on the right of Facebook profiles and so on. There are two differences however - One is that these social networks can take advantage of demographic data on your profile and hence target the ad directly to you. Secondly, these types of ads can also be placed by individual developers on their application pages through ad networks. They have access to the same data and can generate income for application developers giving them further motivation to create apps and giving advertisers a more engaging way to reach out to these social networking users.

Indirect Advertising by creating 'groups' or 'pages' - This is an innovative marketing technique in which a company will create a 'page' or 'group' that users can choose to join. They will use this to build up 'subscribers' or 'fans' and use this to market a contest, a new product, or simply just to increase brand awareness. These groups can quickly grow in numbers of subscribers which can become a very effective marketing tool.

About the Author

Social Network Advertising Tips

Blog Archive

Facebook for Business - Powerful Milestones and Photo Cover Tips

What Is Social Networking?

Weekly Popular Article

Tag Cloud