The Reason Why You Must Start Taking Social Media Seriously
Social media is list building to the nth degree. If you are smart about it and realize how to use hash tags, then you can do some damage and learn a few things along the way. Other than that, social media is completely useless other than to entertain you.
List building is one of the keys to internet marketing. Another key that must people ignore is list market research. It is hard to enter a market and know what is about and if there is actually a market for you. It is especially hard to guess your USP is going to work in the market place. Therefore, it is smart to enter the market and find out if there is a market for the product or service you will deliver through social media.
I wrote about how marketing is less about getting more eyes on a message and more about repelling people who should not do business with a business. That is absolutely true because most companies spend too much time talking to people they shouldn't be talking to in the first place. Most companies front end lead generation system is cold calling. Although this can be effective, it tends to eat a company's resources. It would be better to qualify leads then send them to the closers. The set up should not be done by phone callers it should be done by front end marketing.
The advantage of this type of system is that the customer is educated about the process the company uses to get results. There are a few marketing guru's who says that revealing the process yields better prospects because the prospects understand the system but do not have the time or the desire to do the job themselves. They would rather pay someone to do it so they can focus on what they are good at doing which is doing the technical areas of their business. Therefore, they have the money and they won't get in the business's way when it comes to executing the strategy laid out before them.
Therefore, social media makes sense to test a message because it is a free way to find out how responsive the market is before developing a product. Many hours and several thousands of dollars can be saved by proper use of and understanding of social media as a front end lead generator.
However, a company should never expect to automatically turn out clients from social media. Social media is about relationships, therefore, it will take awhile to yield results for the system. Just like anything worth doing, it will take time to generate pleasing results from a social media system.
A company should take their social media efforts seriously even before they start to develop a concept of the product they wish to develop. This one action can help protect a business from losing money for months and years to come. Social media has a lot of the answers that a business seeks. A business should always look to these systems before investing any money, and they should always try to build a list that converts.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
