Social Network Advertising Tips: Grow Your Facebook Fan Page Population

Grow Your Facebook Fan Page Population

You've created your Facebook business page and now you are wondering how you can use it to increase your sales. The most important thing you need to do is take consistent action to increase the number of fans you have. Your goal is to get people interested in you, talk about you, and click that LIKE button on your page.

Here are a few tips on how to increase the number of fans you have on your Facebook business page:

1. Go to your page and click Build Audience at the top. There are different options there for letting people know about your fan page: invite e-mail contacts, invite friends, share page, or create an ad. Word of warning: Creating an ad costs money and is not recommended without preliminary training.

2. Create a business newsfeed. To do this, change into your business persona by clicking the down arrow at the far upper right-hand corner of your personal Facebook page. Click on your business page listed under the heading "Use Facebook as."

Now go to the search box and type in a search term for your business niche. Look at the listings that appear under the Pages category. Click on those fan pages where you believe your ideal prospect hangs out. Click LIKE on those pages.

Now when you click Home and view your newsfeed while in your business persona, you will see status updates from these pages. When you find an update that interests you and that others are commenting on, join in and make your own comment. Make sure your comments are seen as helpful, funny or supportive. People will see you posting as your business page name and may decide to check you out.

Tip: Please note that in order to post comments in Groups, you have to be in your personal Facebook persona. I hope Facebook changes this in the future so you can choose to interact in groups as your business persona.

3. Make sure you are posting on your fan page 1 to 3 times a day. If you post less frequently than that, the Facebook algorithms won't show your post in the newsfeed. Your Reach and Edgerank will be low. Hint: posts with visual elements such as video or photos are more likely to go viral. Remember that people on Facebook want to be entertained.

Content Tips

To attract people to you on Facebook, you must engage them. Offer valuable free information they can use. Ask your fans questions they feel compelled to answer. People have a short attention span so make it brief.

And don't forget that entertainment is key for social media. For example, I started the Monday morning laugh where I post real police reports from a small town in Montana. Present yourself as a real person who can help others and people will respond to you.

After a frustrating 10 years of trying to build her network marketing business the friends and family way, Jeannie discovered the power of the internet. She now has 473 customers.

She loves to help others in the network marketing industry learn how to market online.

Check her out at http://www.facebook.com/jeannielongmlmmarketing

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What Is Social Networking?

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Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships professional alliances, finding employment, business-to-business marketing and even groups sharing information about baking cookies to the Thrive Movement. The topics and interests are as varied and rich as the story of our universe.

As I'm sure you're aware, there are dangers associated with social networking including data theft and viruses, which are on the rise. The most prevalent danger though often involves online predators or individuals who claim to be someone that they are not. Although danger does exist with networking online, it also exists in the real world, too. Just like you're advised when meeting strangers at clubs and bars, school, or work -- you are also advised to proceed with caution online.

Once you are well informed and comfortable with your findings, you can begin your search from hundreds of networking communities to join. This can easily be done by performing a standard internet search. Your search will likely return a number of results, including MySpace, FriendWise, FriendFinder, Yahoo! 360, Facebook, Orkut, and Classmates.

Social network advertising is a term that is used to describe a form of Online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site (facebook, myspace, friendster, bebo, orkut...and many others) is that advertisers can take advantage of the users demographic information and target their ads appropriately.

There are three major classifications of Social Network Advertising:

Direct Advertising that is based on your network of friends - This can be the most effective format but also causes the most controversy. An example is the Facebook beacon project.[5] Based on an action your friend has taken, you might see a message in your news feed saying 'Bob has just bought a 'RadioHead CD from MusicWorld'. This can be an extremely effective mode as often people make decisions to purchase something or do something based on their close group of friends. However, there is also a lot of controversy surrounding this as it can be considered exploiting the personal relationships you have with your friends and also raises privacy concerns.

Direct Advertising placed on your social networking site - This is a more traditional form of web advertising that is minimally effective. Just like you see banner ads on many other sites, this is a similar concept, except on a social networking site. You can see these - for example - as a brick in the top right of MySpace pages, or as a banner on the right of Facebook profiles and so on. There are two differences however - One is that these social networks can take advantage of demographic data on your profile and hence target the ad directly to you. Secondly, these types of ads can also be placed by individual developers on their application pages through ad networks. They have access to the same data and can generate income for application developers giving them further motivation to create apps and giving advertisers a more engaging way to reach out to these social networking users.

Indirect Advertising by creating 'groups' or 'pages' - This is an innovative marketing technique in which a company will create a 'page' or 'group' that users can choose to join. They will use this to build up 'subscribers' or 'fans' and use this to market a contest, a new product, or simply just to increase brand awareness. These groups can quickly grow in numbers of subscribers which can become a very effective marketing tool.

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