Social Network Advertising Tips: Building Online Presence

Building online presence is a combination of putting together a social network.

This is such a simple but very powerful platform that will allow you to market any product or service imaginable. When it comes right down to it, there is only one you and branding yourself is nothing more than leaving your footprint on this thing called the World Wide Web. The great thing about building online presence is that it can be done free or at a very low price.

From my own personal experience I really struggled online for well over a year. Let's be honest, I failed miserably plain and simple! My focus was on mastering every marketing strategy know to man and I got stuck in learning mode. There is nothing wrong with being in learning mode but you may find yourself spinning your wheels without gaining much traction.

Laying down a solid foundation when building online presence is pretty simple. Building your presence online is like creating a new neighborhood. You establish your residence and even get to pick your neighbors. This is not rocket science, in fact it's amazingly simple to do. You can build your residence as fast as you wish or do this over the course of weeks and months.

When building online presence your mapping out your virtual real estate. In the eyes of Google everything that has your name on it is all interconnected. There are 3 things from my school of hard knocks that any online marketer must have in place, in order to build from. A simple word press blog is a key component. This is your house so to speak in this new neighborhood. Be sure to invite over guest to visit and ask them to return as often as they wish. Another aspect just as important to branding is social media sites. These social media sites allow you to build relationships and find high quality targeted friends that you can network with. It would be to your advantage to sign up to as many social media sites as possible. The third basic element is a You Tube channel. Video is incredibly powerful and if it has relevance it ranks very high in the search engines. Also Google owns You Tube so it is well liked for good reason.

All social media sites help building online presence:

My Space
Google+
Pinterest
Twitter
Linked in
You Tube

One important factor when building online presence is to take your time setting up your profiles. I'm going to suggest that you use the same picture at each site so that people will recognize you from place to place. Also be sure to fully fill in all information and write a great but brief biography. Your blog url should be in your profile and most sites have a place for you to put in your website. This connection with all your social media pointing to your blog adds to the territory of your brand and interconnects the sites within Google.

Now that you have your frame work of social sites built you slowly add friends and pick them from groups of ladies and gentlemen that you would like to know or work with. This can be extremely powerful as your network builds. Having a solid base of entrepreneurs and business minded contacts will eventually result in a steady flow of leads. People will seek you out and want to be a part of what ever your involved in. Remember people join people and not the offer. Building your online presence first before you become an expert marketer will help speed up the brand that is, you.

Hope you enjoy this article. Be sure to visit my blog for other great articles. Also come and see how I'm making my full time living from the internet. Life is short so finish strong my friend. http://www.frankcalabro.com/

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What Is Social Networking?

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Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships professional alliances, finding employment, business-to-business marketing and even groups sharing information about baking cookies to the Thrive Movement. The topics and interests are as varied and rich as the story of our universe.

As I'm sure you're aware, there are dangers associated with social networking including data theft and viruses, which are on the rise. The most prevalent danger though often involves online predators or individuals who claim to be someone that they are not. Although danger does exist with networking online, it also exists in the real world, too. Just like you're advised when meeting strangers at clubs and bars, school, or work -- you are also advised to proceed with caution online.

Once you are well informed and comfortable with your findings, you can begin your search from hundreds of networking communities to join. This can easily be done by performing a standard internet search. Your search will likely return a number of results, including MySpace, FriendWise, FriendFinder, Yahoo! 360, Facebook, Orkut, and Classmates.

Social network advertising is a term that is used to describe a form of Online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site (facebook, myspace, friendster, bebo, orkut...and many others) is that advertisers can take advantage of the users demographic information and target their ads appropriately.

There are three major classifications of Social Network Advertising:

Direct Advertising that is based on your network of friends - This can be the most effective format but also causes the most controversy. An example is the Facebook beacon project.[5] Based on an action your friend has taken, you might see a message in your news feed saying 'Bob has just bought a 'RadioHead CD from MusicWorld'. This can be an extremely effective mode as often people make decisions to purchase something or do something based on their close group of friends. However, there is also a lot of controversy surrounding this as it can be considered exploiting the personal relationships you have with your friends and also raises privacy concerns.

Direct Advertising placed on your social networking site - This is a more traditional form of web advertising that is minimally effective. Just like you see banner ads on many other sites, this is a similar concept, except on a social networking site. You can see these - for example - as a brick in the top right of MySpace pages, or as a banner on the right of Facebook profiles and so on. There are two differences however - One is that these social networks can take advantage of demographic data on your profile and hence target the ad directly to you. Secondly, these types of ads can also be placed by individual developers on their application pages through ad networks. They have access to the same data and can generate income for application developers giving them further motivation to create apps and giving advertisers a more engaging way to reach out to these social networking users.

Indirect Advertising by creating 'groups' or 'pages' - This is an innovative marketing technique in which a company will create a 'page' or 'group' that users can choose to join. They will use this to build up 'subscribers' or 'fans' and use this to market a contest, a new product, or simply just to increase brand awareness. These groups can quickly grow in numbers of subscribers which can become a very effective marketing tool.

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