Social Media Privacy for Business
A business has to have their movements on the social media systems private because every move that a business makes on the social media systems is strategic in nature. This means that anything that is noticed by the competition can be copied and the business that has no privacy loses an edge that they previously had before they posted on the social media systems.
If this seems like a conspiracy theory, then a person really needs to rethink that idea. The social media systems (most of them) are not in the business of maintaining any business's or person's social media privacy. In fact, most of the social networks' policies are to let everyone see all the posts and updates that a social media user (business or otherwise) have done in the past. This gives competitors the chance to look over the entire profile and use the same tactics that business has used in the past.
Obviously, this is a major disadvantage for a business. Therefore a business owner must be very careful about what they post on some of the major social networking sites. This is because the things that they post on the social networking sites could be their very downfall against some of the more aggressive competitors that are standing in their way of success. These businesses will stop at nothing to corner a market. Therefore, a business owner needs to keep this in mind when using the major social networks.
The best way to make sure that the competitors do not get the information from the social media profile is for the business to make sure that their posts are set to private. This keeps people from discovering information that they should not know about a business. It does not matter if this is a competitor or if it is a normal person who is just curious about how a business runs their social media campaign.
Even if the business wants to release information to the general populace, then they should still set their privacy settings to private. This is because the business will want to post information that is only for certain eyes. Therefore, one slip up could cause that message to be sent to everyone if the settings are wrong. It is best to avoid this situation all together.
Obviously, managing a social profile for privacy is the best thing for a business owner to do. A business has too many processes that a competitor should not know about and therefore copy. With this in mind, the business owner has to watch every step on the social media program and make sure that they being as private as possible. This will keep them out of trouble in the future.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
