What Is The Optimal Situation To Use Social Networking For Business?
The optimal situation for social networking for business purposes is when a business has an existing network of vendors and clients. This existing network can then be transferred to the social networks so that communication lines can be faster and the communication does not have to be tied to physical vicinities. Social networking optimizes the ability of a business to communicate effectively and quickly.
Social networking solutions help a business communicate faster and this is important because a business can then move quickly to take advantage of market opportunities. A business can also course correct quickly when things are going wrong with a marketing message or a project. A project manager can quickly tell their workers to make changes with a click of button instead of having to send a fax or calling each one of their workers individually. The format also allows them to attach their product files (in certain social networks) so that they are not only giving instructions but also giving detailed instructors on how to carry out those changes.
Social networking also helps sales to be closed. Car salesmen have classically used the close, "I need to talk to my manager about this." However, with the advent of social media, the salesman can message the manager and not need to leave the consumer alone. This instantaneous conversation helps a business deal close before the buyer has a chance to rethink their position on buying the car. The best thing to do when a person is in a buying mood to is to close the deal as soon as possible before they change their mind. This focus on closing the sale will increase revenue and allow the business and the sales man to have a better year.
Presentations can also be changed on the fly to suit the customer. The presenter may need facts and figures that are unavailable to them on the pulpit. However, a dedicated helper may give them this information via the social network and help their associate have a flawless presentation despite having to wing the production. This may be a good way of dealing with questions that the presenter does not have an immediate answer for on the spot. This information can be researched by an assistant and passed to the presenter via the social network.
In conclusion, social networking is very helpful for those businesses that have already established themselves in the market place. This allows those types of businesses to maximize their ability to communicate and communicate at a high rate of speed. This speed equates to faster changes to the business systems and adjustment to presentations and pitches. This also allows a person who presents a new product or pitches a joint venture to answer questions that they may not have the answer to right on the spot. The speed of the system allows a business to be more flexible than any business has been ever before. Any business that does not use social networking for business purposes must get involved in business networking or fail to be relevant in the future.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
