What Are Some Insider Tips for Social Networking for Business Purposes?
Social networking for business is an art form. This is because most people do not understand how to use social media for business purposes. The truth is that the target market of a business does not care where a business had lunch or who the business thinks is going to win the Super Bowl. The target market only cares about information that will help them solve their problems. Most social media gurus do not understand this fact.
1. Do not focus on your number of followers
There is a certain segment of the internet marketing community that calls themselves list builders. These people claim to be experts at generating lists of people interested in a certain topic or solving a certain problem. However, what happens most of the time for these people is that they generate lists full of people who are seeking for free information for those problems. This is akin to generating a lot of followers.
Many of the followers on Twitter may be people who are only looking to find free information about how to fix their problems. This is why focusing on followers looks impressive but the acquisition of followers may or may not increase the revenue of a business. It is better to focus on highly usable content that is consumable on for people who are really looking for someone to help them with their problem and willing to pay for it.
One of the best ways to do this is what a famous internet marketing expert calls, "racking the shotgun." A low priced (loss leader) product or service can quickly separate the buyers from the freebie seekers. Once, it is determined who actually buys and who is just looking or free advice, it becomes easier to gain the attention of those people who do buy. Focus on providing information, products, and services to those people who show that they are willing to spend money to solve their problems.
2. Get Free Market Research From the Social Networking Platforms
The social networks are an immense repository of marketing information. Many people gloss over the information that is available on these sites. However, the smart business owner does not do this. They carefully study the market for opportunities and specific language that they can use to develop a marketing message that is very persuasive to the target market.
These well-informed business owners also look for related topics that reveal business opportunities that they may miss elsewhere. Every complaint about a product or service on the social networks is an opportunity gap that no business has yet filled. A smart business owner looks at these opportunities and develops products and services to solve those problems.
A business that listens to this advice can do very well when entering a market. Not only will they be smarter about how they do business, but they will also be very effective at generating clients and sales. A business needs to be perceptive about how they use social media and how they speak to customers. The best way to be intelligent is to gain the intelligence from social media.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
