How Social Media Can Generate Buzz for Your Company and Get You On The News
A business can gain a buzz by achieving success on the social networking platforms. What is hot in the business news is any business can generate success by using social networking. Why? This is because so few companies are successful at generating business from the social media platforms. There are a lot of reasons why it is difficult to do this. However, a business that can do it successfully can grab a ton of free publicity.
Social networking is the home of "word of mouth" marketing. This medium is the source of unfettered opinions on everything. All topics are allowed and the truth is that the medium is the best source of information about any business. This means that reporters are also looking for stories and authorities in this resource. A smart thing to do is to look for a story that businesses can "piggy back" on news that is current and post that on the social media networks. If that business can get enough people to share the post (as long as it is relevant to the topic) then they will generate buzz about the business. This buzz will turn into sales and followers.
Any subject that catches on the social networking systems is a topic that the businesses can blog about or write an article to use on the article submission sites. The business can also recycle the article, make a press release about it, and send that to the news editors around the town. However, this type of interaction may be more likely to be picked up because the social signals on the social networks are positive. This is a strong indication that the topic is a hot topic that reporters want to write or generate a story about for use in the paper or the newscast. This is a much easier proposition than generating a press release that may or may not be picked up by the news carrier.
Social networking or social media is a great source of information and market testing that no business should be without. All it takes is the willingness of the business to put their foot into the market. As evidenced by the posts above, a business can greatly increase their standing in the local marketplace by using social media and tweaking the content into usable formats for news carriers around the town. Anytime a business can generate buzz online and offline is time well spent.
Social networking is a good idea for any business. It gives the business marketing intelligence and it generates a buzz around the business. This information can then be recycled into content that can be used with news outlets around the town. What is smart is the ability of a business to use the content they generate and use it in many forms to gain as much exposure as possible. The use of this system will allow a business to generate business every quickly and leave competitors scratching their heads trying to figure out how it was done.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
