Why You're Sabotaging Your Social Networking Efforts Failing to Use A Daily Action Plan
Don't have a social media pro on the payroll? Then it's important you take control of your social media tasks; before they control you. Before customers, followers and potential clients jump ship because of lack of engagement.
People connect because they like you. Want to hear what you have to say. Enjoy when you share. Appreciate your opinion. That said, it's important to keep a solid connection with followers and customers. This is best done by creating a daily and weekly action plan. To help you in the continuing process of engaging and connecting.
Here's 7 important reasons having a daily action plan is essential:
When you avoid it, it mounts up; becomes overwhelming.
It provides you with a regular, acceptable schedule you personally set; can handle.
Time is specifically assigned to this task. Making it easier to complete. Rather than haphazardly spreading it throughout the day; getting little done.
Encourages regular comments and contact from followers/customers.
Helps your biz develop better customer relationships.
Works to continuously raise your biz's level of visibility.
Has the added feel good side affect of a job well done.
As you can guess, a daily plan helps outline social media marketing tasks which should be done every day. For example, responding to comments. Sharing info, articles, case histories. Responding to customer problems, complaints. Thanking engaged customers.
The weekly plan is for those activities which should be accomplished at least once a week. For example - making announcements, reminders of upcoming events, deadlines. It can be accomplished in just one day, if you prefer. Plus you can also use the weekly plan to add tasks which must be completed on specific weeks during the month.
Here's a simple guideline to help you organize a daily and weekly Plan of Action:
Daily Posts
When it comes to posting, and updating your status on social media, consistency is key. The more you post, the more customers and potential customers see you. When you update regularly, they come to expect it and look for you.
Decide how often you'd like to post and work it into your daily plan of action. Again, keep in mind, consistency matters; not how many updates you make. In fact, updating too frequently can lose you followers on some platforms. A network like Twitter requires frequent updates; you're seen as active in the stream of posts. On the other hand, LinkedIn users might find all those updates annoying.
Replying to Followers and Customers
Replying to comments and questions from customers should be your number one priority. Never drop out of a conversation. Stay engaged with your audience and keep the interaction going. When you don't reply to questions and complaints, it looks strange, even rude. The last thing you want is to disappear, or offend someone, because it appears you're ignoring them.
Analyze Your Results
Monitoring of your social profiles should be done regularly. This not only means checking statistics to discover whether you're reaching set goals, but also setting alerts so you know what people are actually saying about you/your biz. If negative comments appear, they must be dealt with immediately.
Be Flexible
Set a detailed schedule and stick to it closely, but don't be afraid to change course if your efforts aren't getting results. Monitoring your social media efforts, regularly, will tell you when changes are necessary.
Moving Forward
Social media isn't something you set on autopilot and forget about. On the contrary, it takes daily tending and maintenance to achieve your results; to reach your goals. Not to mention keeping followers, customers and potential clients engaged and following.
Avoid relying on the same methods day in and day out. Instead be looking for, and open to, new strategies, features, apps, and methods for engaging your audience. Do this and your social media presence should be thriving and growing
Through strategic use of social media marketing, website search engine optimization, and advanced customer relationship building techniques, Jean helps clients garner greater credibility and visibility needed to deliver high-value results by leveraging their on and offline presence. For your Free 40 page report: "The Down and Dirty Facts Why Your Biz is Losing Cash and Clients by Failing to Start a Conversation on Social Networks.
And How to Turn it Around" click this link - http://tinyurl.com/7zo5hdx
