Why It Is Increasingly Harder and Harder to Have Social Media Privacy
Social media privacy is becoming increasingly harder and harder to achieve. This is because the social media system and search engines are in the habit of collecting all the information they can about their users. If a search engine or social media system can get more information about their users, then they can make more money off those people because of the advertising revenue. They will sell this information to their advertisers who are willing to pay a premium for it.
Therefore, the new world of the internet is a world of shrinking privacy. In fact, it is not hard to say that privacy may be dead on the internet and in real life. Whatever segment that a person or business owner is looking to target can be targeted on the social media systems or the search engines within their pay per click advertising models.
This information that is captured from the users is a massive boon for these businesses. This information allows a business to target their ads with scary proficiency. This targeting means that lead costs go down and the amount spent on acquiring a customer goes down as well. This is all the metrics that a business needs to dominate their competition now and in the future.
However, this means that it is increasingly difficult for a user to have privacy on the internet. The internet used to be about privacy; however, the businesses have learned that they can use the internet to make more money. They will use this system to exploit the buying habits of their users, therefore, this trend will continue until the government tells them to stop using the systems to collect this information.
The sooner the government gets involved; the better off the individual users of the internet will be in the future. This is because there is a lot of information already on the social media systems and search engines about people and their habits. That is information that cannot be unseen or uncollected. It stays where it is and will not go back to the person who really owns that information.
However, until that time, a person has to manage their own activities on-line very carefully. This is because the systems will continually try to get more information about the user in whatever way is currently legal. As stated before, they have to do this because it is the only way they can make money on the systems they have created. They do not charge a front end fee for what they do, therefore, they have to monetize through advertising.
In conclusion, a person who wants social media privacy must work extremely hard to maintain it. A person who works hard to keep their social media privacy is a person that is eternally vigilant because the social media systems and the search engines will always find new and innovative ways of getting more information about their users. Therefore, a person needs to be careful how they search the search engines, and how they post and update on the social media systems. Every little piece gives the system more information about them and brings them closer to offers that they will not be able to resist.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
