How Interviewing Experts Helps SEO and Social Media Marketing Efforts
Interviewing experts helps build the credibility of the business. This is because interviewing experts helps show that the business is interested in getting the highest amount of good information possible for their clients and themselves as well.
To make a good impression in social media marketing, interview experts and influential individuals within the niche and post videos of the interviews on YouTube. Not only is this going to be interesting to those on the site, but if a person shows that they have an association with those that are respected in their field, they will grow in reputation by default. Inspiring customer credibility and confidence helps sell more of the company's products and services.
Even though people do not think about it, video sites are social media sites. In fact, video sharing sites might be some of the first social networks in existence. Therefore, the use of videos in social sharing sites is a good thing. Therefore, a business that can come up with relevant videos and post them on social sharing sites may experience a rapid growth in their social media follower list. All that the business needs to do is refer them to their social media profile and most of the people who are interested will follow (or friend) the social media profile as needed.
A business may also interview an expert and allow the audience to participate through a webinar or a phone interview. The interview should be presentation based and only allow questions and answers at a particular time. The best thing to do is to have the questions moderated so that the attendees cannot hijack the call for their own purposes (i.e. pitch their own business in middle of the webinar).
Another place where traditional social media could be useful is attracting an audience to the interview. The social media systems are great at advertising and generating attendees to events because the events are social in nature themselves. This means that the social media user is transferring from one social media platform to another and this generally increases the conversion of a social media user to an attendee of an event quickly and easily.
In closing, there are many uses to interviewing an expert because of the many benefits that interview will give the interviewer in the long run. Not only will the interview generate more publicity for the interviewer and interviewee, it also gives them another asset to load on to a social networking video site. Therefore, they have another asset to rank on the first page of the search engines. This means that they can knock other users off the first page of a keyword if properly targeted. It also can serve to defend the brand when another user uses a video to try to release an attack on the business itself. Therefore, this interview is not only a great way to generate interest and authority. It also has SEO applications that even stretch to the ability of the website to defend itself in the end. Therefore, an interview is always a good thing for a business to schedule and execute.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
