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What Do Experts Say About Social Networking For Business
The experts say that building a social network for business purposes is essential for business success. This is absolutely a true statement and should not be ignored. However, the recommended way of building that network may not be the most efficient way to build that particular list. There are many ways of developing a following or followers on the social network platforms that can be downright wrong.
Swimming with or against the tide:
Many experts will say that a business should swim against the tide in a social networking setting. In layman terms, this means that a business should be a little bit controversial to gain a following. This can work, but a business or business owner should never take a position they do not believe in for business purposes. This would make the business feel incongruent with their own values, and this incongruency would cause the customers to seek services and products from another company. It is best to have a strong position of advocacy or opposition only when the business has a strong opinion. Do not take a position for marketing purposes, have a real position, and market that message strongly on the social networks.
Amount of time a business should be available on the social networks
Experts also say that a business should be very accessible via the social networking channels. However, this is a costly proposition. A full time employee must be dedicated to this purpose and then another employee or outsourced employee must be dedicated to this use after hours. Even if a person assigns an existing employee to this task, this person can be too busy to fulfill their previous job duties. The only time that this effort makes sense is if the business is successful at generating leads through social networking on a consistent basis.
Social media ads are more effective than Pay Per Click ads
Social networking experts also love to say that social media ads are more effective than their pay per click counter parts. However, this is not true. Social media ads tend to be less effective but cost less (currently because the numbers of advertisers on social media outlets are not as great). Social media ads have to practice a kind of advertising, which is called "interruption marketing." This kind of marketing requires the end user to be interrupted while they are being entertained by the content on the social media site. Conversely, a pay per click ad runs when a person runs a query that activates the ad. This means that a person never sees an ad unless they are looking for a topic that is related to the service or product. This is a warmer lead than a social media ad, which tends to be based on the listed interests of the user. Therefore, a pay per click ad has a higher chance of generating a sale than a social media ad.
It is important to listen to experts on social media and its uses. However, a person must be careful what advice they listen to and what advice they ignore. There are many social media gurus who are self-serving and are only interested in making their products and services sell. The truth is that every method should be tested before it is implemented into a business system. Test all your theories about social media and keep the best in the social networking campaign for the business.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
Social Network Advertising Tips: About - What Do Experts Say About Social Networking For Business

What A Cupcake Van Can Teach You About Success In Social Media
The best story of social marketing delivering revenue to a business is the story of a cupcake business in Washington DC. Two former executives who escaped the pressures of corporate life run this cupcake company. They transformed their love of cupcakes into a thriving business that pays them both in excess of $100,000 a year. This success would not be possible without the use of social media.
One of the most important developments with social media is the advent of location check ins. This lets friends and family know that a person is visiting a certain shop or vendor and that the shop or vendor can be trusted. In the cupcake makers' situation, this helped to get them a following of cupcake lovers. People would check into the business using their favorite social platforms and their friends and followers would see the check in. This social proof helped the business grow quickly and proved that they were a high quality vendor.
Another important factor has been the addition of GPS into some of the social networks. This has allowed service businesses that travel around and deliver products or services to be relevant on the internet. These services can be such things such as locksmiths, food carts, and painters. Usually, these services are highly mobile and do not have an address associated with them. This means that they cannot readily use the local maps for business advertising. These businesses need something else and that's location based check ins based on GPS locations. In fact, before the advent of this technology businesses that traveled have been known to share their location via the social networks. In this case, that is exactly what the cupcake cake van did. They shared their location with their audience and the people would coordinate their breaks so that they could go get the cupcakes. This practice leads to a greater amount of sales. They also generated buzz because many departments would be emptied due to their arrival on a certain street corner or block.
Social media can be highly effective for businesses without locations as evidenced with the above paragraphs. In certain situations, social media may be the best type of advertising that any business can generate as long as the hype is not mechanically generated. Such is the case of the cupcake makers, their ability to make delicious cupcakes, in addition to the lack of supply (since they are a mobile business) lended to their business success.
What success on social media networks takes is the willingness to put a company on the networks and find out what markets exist for their content. A business can also manage their fans through the social media networks and allow them to be where ever they are by telling the audience how and when to meet them. Social media is also effective for contests where the business can leverage the lists of their "friends" or "followers." If a business can do that, then they may experience the level of success that this little cupcake van in Washington D.C. has experienced.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
Social Network Advertising Tips: About - What A Cupcake Van Can Teach You About Success In Social Media

Social Networking Is All About Information Sharing
Social networks are fond of telling you how many friends or contacts you have. That just appears to encourage "contact farming" where people try and get to the top of a list for the number of connections they have amassed. "I've got more friends than you," people appear keen to say. Some business people even promote the need for you to get as many contacts as possible, citing serendipitous examples of people who met online and discovered a joint interest which led to them becoming multimillionaires, or some such fantastical notion. Others, meanwhile, suggest that it isn't the quantity of contacts you have, but the quality of the people you are really connected with.
Chasing numbers is a fruitless task, really. You may become top of the charts for your town in terms of the numbers of friends you have, but do you actually, honestly, know all of them? For some people, yes, they know everyone in their contact list, but for others their list of followers or friends is so huge, they have no chance of knowing them all.
The Dunbar Number is the theoretical limit of the number of friends you can really connect with; it is 148. Essentially, if you have more than 148 followers on Twitter, or more than 148 Facebook friends, or more than 148 connections on LinkedIn, then you cannot possible know them all. That's the theory and there is some limited evidence which supports this notion in terms of online social networks.
New research, however, adds a twist to the "numbers game" on social networks. Researchers at Michigan State University looked at the notion of "social capital" and online social networking activity. Social capital is basically what we feel we get out of our social groups. Imagine you have a group of close friends, you meet regularly and you discuss how you can all improve your businesses and careers. You might feel you get a great deal out of that group. But you also have another group of people you meet regularly, perhaps parents at your child's local school. You meet them once a week, but you feel you get less out of them than your business friends. The parental group has less social capital than the business friends group.
So, the researchers at Michigan wanted to know was there any difference in the social capital depending on the strategies people followed on social networks. Some people connect with anyone, building up quantity rather than quality. Whereas others focus on sharing things with their contacts.
The study found that the greatest social capital was found amongst the sharers. In other words, you get the most out of people on social networks who share the most with you.
If you want an online strategy for your business this has a clear message - share stuff, share more stuff and share even more. The more you share, the more you will be valued.
Graham Jones is a psychologist who investigates the way people use the Internet and how people shop online. His research can help you make the most of the Internet, particularly if you are hoping to make money online.
Social Network Advertising Tips: About - Social Networking Is All About Information Sharing
