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Facebook, Twitter, LinkedIn, Pinterest and the list goes on and on. We are now in the era of staying socially connected and socially abreast of the world around us via social media sites such as Facebook, LinkedIn, Twitter and Pinterest. We can literally reveal to the world any and everything that we want others to know or not know about us with the push of a button. What we look like, where we live, how many children we have, who we are married to, what we drive, where we shop, where we vacation - this is all on public display for the world to see at the push of a button.

So exactly just what should you be including in your profile and display pages anyway? For starters, it really depends on what exactly you are using social media sites for. Is it for business, family, or for pleasure? It may possibly be for all of the above. At any rate, you should always be very strategic in how you use social media no matter what you use it for!

Social Networking for Business

Assuming you are using social networking sites for business it is important to keep one thing in mind. Despite what you may think, most social networking websites do not have restrictions on who can view your personal profile and information. The bottom line is that where there is a will and or a need, there is definitely a way. Your information can be accessed no matter how private that you believe it to be because you ultimately have no right to the actual sites! Once you publish information on social media sites, it no longer belongs to "you." Always proceed with caution in what you say and do on social media sites.

What Not to Do on Your Business Profile Pages

Do not post pictures of yourself half naked or in compromising places or positions! Assuming that you are a business professional that is not in the adult entertainment industry you always want to be extremely tasteful in the pictures that you post. While it is great that your body looks good enough for a bikini and you love Vanilla Vodka, your customers, business partners and potential customers and business partners don't need or care to see your bikini body or Vodka bottle(typically)! A rule of thumb should be that if it doesn't relate to business and it is on your business page - DON'T POST IT!
Do not get too personal! Leave the "drama" off of your business page. Often times, people will get into politics and it can become extremely personal, offensive, opinionated and controversial. Save the sports, reality TV and politics talk for your personal page. After all, it is business! Therefore, your potential customers and partners have their eyes on you and are "judging you."
Leave your personal life on your personal page. There is a fine line to be drawn here. Yes, you want to have some personality and reveal who you are but a line must be drawn in the sand. Do not post updates and images on a regular basis regarding your family life and personal life. Unless you can make a connection to your business life in what it is that you are posting, leave that for your personal page!

Always be on purpose when posting to the social networking sites that you use for business. Keep in mind that people are "watching your every move" whether you realize it or not. What you do online, as well as offline, has a direct impact on who joins you and who conducts business with you. When it comes to your social networking business strategy, always ask yourself three questions:

1) What will my customers think?

2) What will my partners think?

3) What will my prospects think?

Keep it professional, informational and inspirational and you will have nothing to worry about. Lead by example and post on purpose. People will respect you for it and want to be associated with you, which will ultimately grow your business and your bank account in the end!

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Every user needs two profiles. If a person is in business then they definitely need two profiles. The reason that a person or business needs two profiles is that a person must separate their personal life from their business life. A person who cannot separate their business life from the personal life is a person who will ultimately hurt themselves when a job opportunity comes to them in the future. The truth about the world we live in is that businesses are in the habit of checking social media profiles to see what a person is all about at this very moment and who they might be in the future. Whether this is legal or not is not in issue at this moment what is an issue is that companies are using social media to make hiring and firing decisions therefore it makes sense for a person to put their best foot forward on social media as much as possible.

The personal profile is very useful for a business owner. There is a phenomenon in the business world called piercing the corporate veil. This means a business entity is mixed with a personal entity to the point where both of the entities can be considered the same. In general, this is not a problem until a lawsuit happens. A person who can Pierce the corporate veil of a Corporation and reach the assets of the owner is able to get access to many more assets than should have been protected by the veil of a Corporation. Social media is just one of those ways to pierce the corporate veil of a Corporation. Therefore, it is smart for a person to have a social media profile that is separate from the business activities.

The other social media profile should be used for business. The business activities on this profile will help focus the marketing messages for that particular niche. If the business owner mixes their personal account with the business account then they will deliver messages to the populace that may or may not be useful for converting those people into clients and customers. Therefore, the message is diluted in the power of a marketing message is stifled. People need to be careful about how they run their social media programs for the business in the personal life.

The best amount of protection that a person can get is to have the two profiles. Unfortunately, most social sites will not allow a person to have to or more profiles. Most of the social media companies called these extra profiles "fake profiles" and they seek to find these profiles to remove them off of their service. Often times, this includes the original owners own personal profile. However, as we've seen above, it is very dangerous for a person to run their business marketing through a single social profile.

A business needs its own social media profile so that it can keep its marketing message consistent with what the target market wants to hear. If a business owner mixes their personal social media with their business then it becomes easier to pierce the corporate veil and damage not only the business but the business owner as well. Therefore, it is smart to find a social media system that allows a person to have to or more profiles without fear of losing any profile on the system.

Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.

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