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Social Networking: Improving Daily or Slowly Dying

Social networking has been increasing over the last couple years although I feel it will slowly fade away and branch off into a whole new system or dissolve completely in the coming years.

Take a look at MySpace. Did they make mistakes or did people simply stop caring about the site? Now ask yourself this, "What's the difference between MySpace and Facebook?" The answer in all honesty is nothing. You are able to do the exact same things on both social network sites. Not so much anymore because MySpace changed direction and focuses on music now. At one time though, they were the exact same thing with the exact same features.

Word of mouth is probably the most powerful tool you can use to spread the word about something and I think that's what happened here. One person got bored and told a friend to switch and then that person agreed and told another person and so on and so on. I don't think anyone really got sick of MySpace, I think word of mouth just spread so fast about Facebook that people just decided to use that instead. And when two social network sites with the same features are competing, one of them is going to be the loser.

So how long will Facebook be around for? Well, until another social network pops up with new and advanced or improved features.You probably have already started to see it with the increase in popularity of Google+. People have already started to migrate to Google because of its privacy features and group settings.

New social networking sites are popping up all the time. If you want to be different from the rest of the them, then you have to create one that has its own niche. Take a look at Pintrest.com. They offer a community that is geared to the creative side of people who show off their arts & crafts. Now look at Findyourserver.com. A community that connects people to bartenders and servers for promotions. Their niche is in food, beverage and service industry.

As you can see, these communities stand apart by focusing on one niche. They aren't seeking everyone in the entire world to join, just those that are interested in what they offer and bringing those people together.

I feel social networking is slowly starting to die out. I feel that way because it's seems people are slowly losing interest. Spammers don't help the situation either. I notice when I'm on Twitter that people are constantly trying to follow me and send me messages related to porn and other nonsense. I'm clearly not interested and I tend to stop logging in as much because of that. As social networks grow, so do the spammers and they get more and more creative every time.

Eventually, when people get bored of using a certain website they will no longer use it and either find another one or just stop using it altogether.

Back to what I said earlier, word of mouth is a powerful tool. If your best friend told you not to eat at a restaurant because their food was bad, would you still eat there? No, you wouldn't. So when a million people tell their friends to stop using Facebook because they found something else, what do you think will happen.

Social networking will be around for a while but when the "next best thing" comes out in technology that's better than social networking, be prepared for society to change its ways. Technology is improving everyday and just like touch screens on phones are becoming the standard, so will a replacement for social networking.

Findyourserver.com
Pintrest.com


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Why You're Sabotaging Your Social Networking Efforts Failing to Use A Daily Action Plan

Don't have a social media pro on the payroll? Then it's important you take control of your social media tasks; before they control you. Before customers, followers and potential clients jump ship because of lack of engagement.

People connect because they like you. Want to hear what you have to say. Enjoy when you share. Appreciate your opinion. That said, it's important to keep a solid connection with followers and customers. This is best done by creating a daily and weekly action plan. To help you in the continuing process of engaging and connecting.

Here's 7 important reasons having a daily action plan is essential:

When you avoid it, it mounts up; becomes overwhelming.
It provides you with a regular, acceptable schedule you personally set; can handle.
Time is specifically assigned to this task. Making it easier to complete. Rather than haphazardly spreading it throughout the day; getting little done.
Encourages regular comments and contact from followers/customers.
Helps your biz develop better customer relationships.
Works to continuously raise your biz's level of visibility.
Has the added feel good side affect of a job well done.

As you can guess, a daily plan helps outline social media marketing tasks which should be done every day. For example, responding to comments. Sharing info, articles, case histories. Responding to customer problems, complaints. Thanking engaged customers.

The weekly plan is for those activities which should be accomplished at least once a week. For example - making announcements, reminders of upcoming events, deadlines. It can be accomplished in just one day, if you prefer. Plus you can also use the weekly plan to add tasks which must be completed on specific weeks during the month.

Here's a simple guideline to help you organize a daily and weekly Plan of Action:

Daily Posts

When it comes to posting, and updating your status on social media, consistency is key. The more you post, the more customers and potential customers see you. When you update regularly, they come to expect it and look for you.

Decide how often you'd like to post and work it into your daily plan of action. Again, keep in mind, consistency matters; not how many updates you make. In fact, updating too frequently can lose you followers on some platforms. A network like Twitter requires frequent updates; you're seen as active in the stream of posts. On the other hand, LinkedIn users might find all those updates annoying.

Replying to Followers and Customers

Replying to comments and questions from customers should be your number one priority. Never drop out of a conversation. Stay engaged with your audience and keep the interaction going. When you don't reply to questions and complaints, it looks strange, even rude. The last thing you want is to disappear, or offend someone, because it appears you're ignoring them.

Analyze Your Results

Monitoring of your social profiles should be done regularly. This not only means checking statistics to discover whether you're reaching set goals, but also setting alerts so you know what people are actually saying about you/your biz. If negative comments appear, they must be dealt with immediately.

Be Flexible

Set a detailed schedule and stick to it closely, but don't be afraid to change course if your efforts aren't getting results. Monitoring your social media efforts, regularly, will tell you when changes are necessary.

Moving Forward

Social media isn't something you set on autopilot and forget about. On the contrary, it takes daily tending and maintenance to achieve your results; to reach your goals. Not to mention keeping followers, customers and potential clients engaged and following.

Avoid relying on the same methods day in and day out. Instead be looking for, and open to, new strategies, features, apps, and methods for engaging your audience. Do this and your social media presence should be thriving and growing

Through strategic use of social media marketing, website search engine optimization, and advanced customer relationship building techniques, Jean helps clients garner greater credibility and visibility needed to deliver high-value results by leveraging their on and offline presence. For your Free 40 page report: "The Down and Dirty Facts Why Your Biz is Losing Cash and Clients by Failing to Start a Conversation on Social Networks.

And How to Turn it Around" click this link - http://tinyurl.com/7zo5hdx


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