In today's market, there are many marketing strategies employed by business owners to help get the competitive edge. One such marketing strategy is the use of a Facebook Fan Page. Creating one of these allows business owners to connect with both existing and potential clients in a way which many people are familiar and comfortable.

There are many internet marketing service providers that specialize in creating them for their customers. If you are short on time, or perhaps aren't especially technologically inclined, you can hire someone to create a professional-looking fan page that can act as a landing page for your presence in social media, or as a media-incorporated destination for your Facebook fans.

Benefits of Having a Facebook Fan Page

Having one of these pages for your business gives you the opportunity to greatly increase your visibility in the market. It differs from a personal page in that it is a public profile. This means that Facebook users are not required to login or be on your friend list to view your fan page. When you consider the fact that about 96% of American adults use Facebook, you can see that having a fan page for your business opens up virtually unlimited customer potential. Furthermore, Facebook is currently one of the most commonly used platforms for business marketing. When existing and potential customers see a business with a fan page, they view the business as being very current and up to date.

In addition to increasing visibility, having a fan page also allows businesses to increase communication with their customer base. It provides the opportunity for business owners to engage in informal communication with their customers in an environment in which their customers are comfortable. Business owners can spotlight new products and services, and encourage their fans to interact by responding to polls and statuses. Receiving instant feedback from customers is very valuable to business owners as they continue to grow their businesses, regardless of their industry. It also gives business owners the opportunity to post photos and videos of things that are going on within the business. Putting real human faces in front of customers as opposed to just company logos and names gives personality to a business. As the amount of interaction between business owners and customers increases, a sense of community is formed. The individual connection that is felt by customers eventually leads to customer loyalty.

Having one of these pages also allows you to get your customers involved in and excited about your business by allowing you to create and run polls of your business and products. The instant feedback you are able to receive from your customers is an invaluable tool to have to make sure future success for your business, no matter what industry you are in.

Hiring a Professional to Design a Custom Facebook Fan Page for your Business

When you choose to have a professional develop a custom fan page for your business, you have the ability to choose from a range of packages to fit your individual needs. Many internet marketing services even offer packages come with Facebook fans!

If you are serious about marketing your business in the most cutting-edge fashion today, start a Facebook Fan Page for your business as soon as possible.

Many businesses today are building pages to connect with their customers. Learn about the benefits of having a Facebook Fan Page, for your business.

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Any person who is considering teaching social networking for business should be successful at generating clients and revenue before they start teaching. However, this is not the case with most people who teach. The claim to fame for most people is how many followers (or friends) they have obtained. They may even boast about how many re-tweets they have been able to have over the course of their social networking career. Yet, neither of these two metrics matter and they should not be the foundation of how a teacher should found their teaching principals on.

The real skill in business is the skill to be able to generate money from any medium. This includes social networking. A skilled master of social media should know their numbers inside and out before hanging their shingle out as a social media expert. An expert who cannot generate sales and clients by using their own system should not be teaching other people how to use the system. In actuality, they really are just training themselves still and should be ignored until they can produce quantifiable results.

In business every action must be equated to ROI (return on investment) or ROEI (return on energy investment). In this case, we could change the energy into a time investment (they really are the same thing). Anything that a business allocates man-hours or money to should return money equal to or in greater sums than was put out. However, this is not the case for most social media campaigns. Social media usually does not have any metrics applied to its use, therefore, it is harder to discern whether or not a campaign is successful or not.

A person who wants to start teaching social media needs to apply the right metrics to their actions and prove that they make money with the actions they take within the platform. This proof is the best advertising, as many social media experts cannot claim that they have ever made money with the platforms. A person who can prove that they have generated money with social networking can defeat those businesses and business people who cannot prove that they have made money with the systems (there are a numerous amount of these people).

In closing, a person who wants to start teaching social media as a professional needs to be to generate money before they even think of offering their skills to any business or person. Any social media expert who does not generate money with their methods is not a real expert and should not be teaching their skill set to the community. This action is akin to stealing because they do not give any value back to the market, they are focused on taking value from the market. This approach to business never lasts and the social media expert will soon run out of clients. Always focus on the bottom line and the bottom line in any business is the amount of cash an activity can generate. The strongest proof any teacher can have is the amount of value they generate with their methods. Focus on generating money and do not teach until there is proof.

Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.

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Social media is list building to the nth degree. If you are smart about it and realize how to use hash tags, then you can do some damage and learn a few things along the way. Other than that, social media is completely useless other than to entertain you.

List building is one of the keys to internet marketing. Another key that must people ignore is list market research. It is hard to enter a market and know what is about and if there is actually a market for you. It is especially hard to guess your USP is going to work in the market place. Therefore, it is smart to enter the market and find out if there is a market for the product or service you will deliver through social media.

I wrote about how marketing is less about getting more eyes on a message and more about repelling people who should not do business with a business. That is absolutely true because most companies spend too much time talking to people they shouldn't be talking to in the first place. Most companies front end lead generation system is cold calling. Although this can be effective, it tends to eat a company's resources. It would be better to qualify leads then send them to the closers. The set up should not be done by phone callers it should be done by front end marketing.

The advantage of this type of system is that the customer is educated about the process the company uses to get results. There are a few marketing guru's who says that revealing the process yields better prospects because the prospects understand the system but do not have the time or the desire to do the job themselves. They would rather pay someone to do it so they can focus on what they are good at doing which is doing the technical areas of their business. Therefore, they have the money and they won't get in the business's way when it comes to executing the strategy laid out before them.

Therefore, social media makes sense to test a message because it is a free way to find out how responsive the market is before developing a product. Many hours and several thousands of dollars can be saved by proper use of and understanding of social media as a front end lead generator.

However, a company should never expect to automatically turn out clients from social media. Social media is about relationships, therefore, it will take awhile to yield results for the system. Just like anything worth doing, it will take time to generate pleasing results from a social media system.

A company should take their social media efforts seriously even before they start to develop a concept of the product they wish to develop. This one action can help protect a business from losing money for months and years to come. Social media has a lot of the answers that a business seeks. A business should always look to these systems before investing any money, and they should always try to build a list that converts.

Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.

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