How Does One Start Teaching Social Networking For Business?
Any person who is considering teaching social networking for business should be successful at generating clients and revenue before they start teaching. However, this is not the case with most people who teach. The claim to fame for most people is how many followers (or friends) they have obtained. They may even boast about how many re-tweets they have been able to have over the course of their social networking career. Yet, neither of these two metrics matter and they should not be the foundation of how a teacher should found their teaching principals on.
The real skill in business is the skill to be able to generate money from any medium. This includes social networking. A skilled master of social media should know their numbers inside and out before hanging their shingle out as a social media expert. An expert who cannot generate sales and clients by using their own system should not be teaching other people how to use the system. In actuality, they really are just training themselves still and should be ignored until they can produce quantifiable results.
In business every action must be equated to ROI (return on investment) or ROEI (return on energy investment). In this case, we could change the energy into a time investment (they really are the same thing). Anything that a business allocates man-hours or money to should return money equal to or in greater sums than was put out. However, this is not the case for most social media campaigns. Social media usually does not have any metrics applied to its use, therefore, it is harder to discern whether or not a campaign is successful or not.
A person who wants to start teaching social media needs to apply the right metrics to their actions and prove that they make money with the actions they take within the platform. This proof is the best advertising, as many social media experts cannot claim that they have ever made money with the platforms. A person who can prove that they have generated money with social networking can defeat those businesses and business people who cannot prove that they have made money with the systems (there are a numerous amount of these people).
In closing, a person who wants to start teaching social media as a professional needs to be to generate money before they even think of offering their skills to any business or person. Any social media expert who does not generate money with their methods is not a real expert and should not be teaching their skill set to the community. This action is akin to stealing because they do not give any value back to the market, they are focused on taking value from the market. This approach to business never lasts and the social media expert will soon run out of clients. Always focus on the bottom line and the bottom line in any business is the amount of cash an activity can generate. The strongest proof any teacher can have is the amount of value they generate with their methods. Focus on generating money and do not teach until there is proof.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
