Every post on the social media systems should be unique and engaging to the consumer. This is the best way to gain followers on the social media systems. Only content that is relevant to them and their situation stands any chance of bringing in new prospective customers and clients.

What is even more vital is to figure out what stage of the buying cycle the user is in at that moment. This one action can make all the difference in a business. A business that focuses their attention on this one fact can gain a lot of market intelligence about their consumers. This market intelligence is important because a business will learn how to talk to them so that they will convert into paying clients and customers.

The biggest mistake that a business can do with their social media systems is to treat all their followers the same. This is because the users are of varying degrees of interest as it relates to the product or service. Each one of these people must be spoken to in a different way to maximize the possibility of conversion into a paying client or customer.

A business cannot treat all their followers the same or they will find that they will lose these followers with regularity. This is because the content is not relevant for the users. This may also indicate that the business is talking about things that they should not be talking about (at least at the rate they are talking about that subject).

The coming and going of the social media list tells a business lot about their market and the information that they are releasing on the social media system. If a business watches their friend and followers list carefully, they will be able to discern a pattern that they can use to judge whether or not they are being effective with their social media use.

However, a business that does pay attention to their social media comings and goings will know how many followers they gain in a month and how many go away in a month. This baseline gives them the information they need to make good decisions about what they are doing. They may even find out that they release a certain type of information and their list grows. They may find that talking about a subject in a certain way also helps them grow their follower list. Once, a baseline is established, then the business can test and track different ways of speaking for conversion and lead generation.

In conclusion, every post on the social media systems should be unique. They should also be geared to the audience that the business is seeking to speak to in that moment. This gives the business the best chance of converting the potential client into a real paying client.

Advertising on the internet is all about relating the content back to the user in a way that gets them excited about the product or service. Therefore, a business owner should always be in research mode when it comes to a potential customer. The better that the business communicates and enters the "conversation" inside their prospects mind the better they are at moving their product or service.

Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.

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The social media systems are based around engagement. A business that is very good at engaging their customers tends to do well in the social media systems. A business that can get their audience to laugh, smile, and experience emotions can usually equate that to greater viewership on the social media systems. Therefore, a business that can entertain should be able to use that skill to drive traffic to their offers and make money.

There are many businesses that promote special offers through social media. However, they fail to engage the audience in the process. Most businesses post the offer on the social networks and let it sit there without any promotion other than the initial post. This is a very good way of getting an offer ignored on the social media systems (unless the goal was to get those people pre-disposed to buying to buy).

When a business posts an offer on a social media system, they must ask themselves who they are targeting with the social media post. A stand-alone offer on the social media system works well when a business owner is trying to target the people who are already going to buy and just need an extra push to buy now.

In fact, it is not a stretch to say that a business should always craft a sales message with a specific target in mind. People think differently at every stage of the buying cycle, therefore, the motivating factor for each purchase at each stage is different and needs a different strategy to take the potential buyer from potential customer to customer.

Therefore, every funnel should be optimized for the specific target that the business is looking to sign up. This means that every sales message must be carefully crafted with an eye for the customer and what particular part of the buying cycle they are in at the moment. This is the best and only way to make sure that the funnel does what it supposed to do. That is bringing in new potential clients and customers to the business.

What a business is really aiming for in this sales funnel is engagement. They are looking to engage the customer with content that is relevant to what that customer wants and needs at that particular time. A business that can "read the mind" of the consumer and deliver that information on a consistent and timely basis will ultimately win the battle to win the allocated cash that person has set aside for that particular product or service.

An engaging sales funnel is a sales funnel that converts potential buyers into customers no matter what stage of the buying cycle they are in at the moment. All that it really takes is the willingness to study the needs and wants of every person in every stage of the buying cycle and then delivering the right content (i.e. engagement) that brings them to making a positive buying decision in the future.

In conclusion, what a person needs to develop through the social media systems to make an offer work, as it should is engagement. Engagement means that the social media user is engaged in the content that the business releases. This engagement helps the consumer make a buying decision and helps them make the right choice (in this case, the choice to do business with this particular business). Therefore, a business should study all the different moments in the buying cycle and use that information to craft powerful sales messages that convert.

Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.

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A person should always strive to have total privacy on the internet. This may be impossible but it is the right mind set for a person to keep their profile as private as possible. The more information that a social network has about a person, the more targeted the ads become and the more likely that the social networking system will be able to convince the user to buy something. This is not necessarily bad, but it could be bad if the person has no self control over the situation. There are those people who are compulsive about spending and this could be a very dangerous situation for them to be involved with in the future.

If a social networking system can get more information about a person then they will use that information to target ads that have a good chance of converting. In this case, conversion means that the person will buy the product presented to them. This is what the business owner is buying from the social networking system, the ability to sell something to use the user. The more successful they are at converting those people on the social networks to buyers, the more ads they will buy and the longer they stay clients of that social networking system. Therefore, the social networking systems will always attempt to get more information about a user of their system because that allows them to make more money over a longer period of time with their advertiser.

Therefore, a person on the social media system does not realize it; however, the social media platform will always attempt to get more information about a user because it benefits the system in the long run. Therefore, the aim of a social media business is not more privacy for their users, but less privacy. The more information they have about a person and what they like, dislike, and do every day gives the social media system a better understanding of what kinds of offers would work to get that user to buy. Most of the social media networks are not consumer friendly in this case, they are actually business friendly.

The social networking systems have to be this way because they have no other way to monetize their systems. Two truths about the social networking systems are that they were not initially developed to be monetized in any way shape or form. Most of these sites were developed to be free systems that people could talk to each other on, however, this model does not pay the bills when the user base becomes too big. The bandwidth issues and the size of the profile information would become too unwieldy for any website to handle on its own without some form of money being generated from all that use.

The other truth about the social networking systems is that they cannot abandon their current form of monetization. This means that the only way they can be monetized is through advertising because the precedent has already been set that the network is free. Therefore, they would lose a lot of their users and power in the businesses eye's if they changed monetization methods. A social media system cannot change directions or they will lose their business completely, that is just how things work.

Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here.

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