How to Make an Offer on the Social Media Systems That Works
The social media systems are based around engagement. A business that is very good at engaging their customers tends to do well in the social media systems. A business that can get their audience to laugh, smile, and experience emotions can usually equate that to greater viewership on the social media systems. Therefore, a business that can entertain should be able to use that skill to drive traffic to their offers and make money.
There are many businesses that promote special offers through social media. However, they fail to engage the audience in the process. Most businesses post the offer on the social networks and let it sit there without any promotion other than the initial post. This is a very good way of getting an offer ignored on the social media systems (unless the goal was to get those people pre-disposed to buying to buy).
When a business posts an offer on a social media system, they must ask themselves who they are targeting with the social media post. A stand-alone offer on the social media system works well when a business owner is trying to target the people who are already going to buy and just need an extra push to buy now.
In fact, it is not a stretch to say that a business should always craft a sales message with a specific target in mind. People think differently at every stage of the buying cycle, therefore, the motivating factor for each purchase at each stage is different and needs a different strategy to take the potential buyer from potential customer to customer.
Therefore, every funnel should be optimized for the specific target that the business is looking to sign up. This means that every sales message must be carefully crafted with an eye for the customer and what particular part of the buying cycle they are in at the moment. This is the best and only way to make sure that the funnel does what it supposed to do. That is bringing in new potential clients and customers to the business.
What a business is really aiming for in this sales funnel is engagement. They are looking to engage the customer with content that is relevant to what that customer wants and needs at that particular time. A business that can "read the mind" of the consumer and deliver that information on a consistent and timely basis will ultimately win the battle to win the allocated cash that person has set aside for that particular product or service.
An engaging sales funnel is a sales funnel that converts potential buyers into customers no matter what stage of the buying cycle they are in at the moment. All that it really takes is the willingness to study the needs and wants of every person in every stage of the buying cycle and then delivering the right content (i.e. engagement) that brings them to making a positive buying decision in the future.
In conclusion, what a person needs to develop through the social media systems to make an offer work, as it should is engagement. Engagement means that the social media user is engaged in the content that the business releases. This engagement helps the consumer make a buying decision and helps them make the right choice (in this case, the choice to do business with this particular business). Therefore, a business should study all the different moments in the buying cycle and use that information to craft powerful sales messages that convert.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
