How To Repair An Online Reputation Through Social Networking
One of the biggest deterrents to entering the social networking platforms is existence of hecklers inside of these systems. They are called, "trolls" by the community and only exist to aggravate other users for their own delights. Their hope is that any person they target will take anything that they say personally. These people can have a negative effect on a business and their ability to successfully do business with other people or entities. What is necessary is to stem the problem before it arises or to take very specific steps to minimize the damage.
Online reputation management is becoming one of the most essential parts of an internet marketing campaign. Online reputation management refers to the ability of a company to control their image and branding through social media networks and the search engines. This is a difficult job at times because of people who want nothing more than to annoy and distract a business owner from making money. There is a variety of reasons why a person would do this; however, what is important is that the situations that these people are dealt with quickly.
The first place that must be managed is the social networking platform themselves. It is very easy for a person to attack a business on these networks. The sheer number of people on these networks make it very important for a person to deal with these platforms first. This is can be a full time job; however, the ability to deal with the complaints on these systems is essential. No customer service issue should be left alone for very long. Failure to deal with situations from the moment they are created could create a situation that is far harder to control. It is best to monitor the systems and deal with problems as soon as they arise.
Another place where attacks on a business are very effective is on the search engines themselves. There are a multitude of assets that a heckler or troll can deploy that can be ranked for the brand name of a company. The ability of the business to find these problems and deploy search engine assets that can knock off these attacks is imperative. In most cases, a business only needs to knock them off the first page. The sooner a business can do this the better it is for that business. This is because the longer an asset exists (on either side of the equation) the more likely it will rank highly for the targeted keyword (including the business name of the company).
Dealing with problems on the social networks is the first problem that a company should deal with. They should then deal with the search engine problems if the heckler or troll has deployed an asset that ranks on the first page of a keyword. Online reputation management is only going to become more useful over time and will become a bigger issue for every business. It is intelligent to hire an online reputation manager as soon as possible.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
