How Social Networking For Business Makes A Great Gift
A properly networked social profile can be one of the best gifts that a business can bestow on another business. It is hard work getting a social profile to be seen as a relevant source of information about a keyword or topic. What would be even better is if another business would do the work that was needed before the target business had to lift a finger. However, this is an unlikely scenario, but it would be a great gift for any business.
1. A properly built social campaign is worth its weight in gold
A properly built social network campaign for business is very valuable. This is because it is a list of people who are predisposed to buying a product or service. These people have been cultivated in a way that makes them more responsive to any marketing message that passes their news feed because the trust and authority of the message giver has already been established. There are many companies that would pay thousands of dollars to have access to the list. In fact, one of the best uses of time for any business is the generation and cultivation of this list.
2. It takes time to become skilled in the social networking platforms
A business is usually not skilled at generating the list when they are new. A more established company may have more skill at discerning who to follow and who to ignore in certain niches. This skill and knowledge will allow that business to build a list that is more receptive than those businesses that are just beginning to use social media. A list from a skilled list building company is far more valuable than the lists of those companies who have just entered the social networking world. It is this skill level that separates the people who make money in the social networking platforms from those people who do not make money in the social media platforms. This is where the science of marketing comes into play. Any company that can take advantage of other companies skill at doing social networking should do so immediately.
3. Discovering the right keyword and following the right people is a job in itself
As stated before, finding the right people to follow and the right keyword are also tough decisions when a person does not understand how social media works in business contexts. There are plenty of programs that are designed to handle social media that look like real users to the naked eye. However, following these "people" is a total waste of time and energy. These "people" are actually programs designed to fool people into following them and listening to their marketing messages. It takes a skilled eye (or a certain amount of time) before a person realizes that they are not talking to a real person.
Selecting the right keyword is also a major factor in both SEO (search engine optimization) and social networking. Every keyword is a different conversation in the prospect's mind and must be talked about differently. The same message may or may not (most likely the latter) be useful in every situation. It takes a skilled social networker to figure out what message works and where.
The best gift that a business could give another business is a highly relevant list of people who are predisposed to buying their solution. There is no other gift that can bring higher revenues or scores of loyal buyers to a business. Even though, it is a farfetched idea, there is no reason that a company should not build this list themselves. There are many internet-marketing gurus who say that the money is in the list, and they are absolutely right. Every company should begin to develop their list today.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
