How Location Based SEO Affects Social Privacy
One of the biggest things in SEO is local SEO. This is because the market for local businesses has suddenly grown on the internet. The search engines have realized that they have not done a great job at handling the needs of people in their local market. The keywords like "Portland SEO" used to turn up national results, when a person was asking for local suppliers of the service. Therefore, the search engines had to learn from the social networking sites that they should be providing location specific information that helps the people find the things they want locally.
The world of the mobile internet has made mobile SEO or location based SEO much more important. This is because many people use their phones to use the internet. It is convenient for them and they have most of the capabilities on the phone that they have on the desktop computers they own. Therefore, a person is more likely to use their phone to search something than a desktop in these days.
The search engines have scrambled to catch up to this technology because the advent of smart phones is a new phenomenon. The older phones could not use apps and they could not surf the internet. Even when they did, the screen was too small and it was hard to see things on the internet. However, the technology has increased and people are using their phones more and more. This means that the search engines are being left behind because they did not follow this trend soon enough.
However, this trend also means that the user gives up a lot of privacy. This is because the phones are set up to reveal the location of the user by default on the social network systems and the search engines. Some of them even use GPS to find a user. This means that the searches a person makes are location based and tracked by the search engines. IF a person makes a social media update, then that update includes their location. This can all hamper a person's ability to keep their privacy on the internet in general.
All of this means that a person truly does not have privacy anytime they search or make an update from a phone. However, the location based services can be shut off on a social media system. The search engine location based use may or may not be a feature that can be shut off. Either way, a person must be careful what they put on the social media system (because the post and the location of the user will be tracked) and what they search for when traveling (because the search and the location of the user will be tracked).
A person must remember that all the information that a social media network and a search engine gets about a user can be sold to 3rd party vendors. In fact, it is highly likely that this will happen. Therefore, a person must be very careful with the use of their phone and how they plan to use that phone to search and make updates on their favorite social platform.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
