Don't have a social media pro on the payroll? Then it's important you take control of your social media tasks; before they control you. Before customers, followers and potential clients jump ship because of lack of engagement.

People connect because they like you. Want to hear what you have to say. Enjoy when you share. Appreciate your opinion. That said, it's important to keep a solid connection with followers and customers. This is best done by creating a daily and weekly action plan. To help you in the continuing process of engaging and connecting.

Here's 7 important reasons having a daily action plan is essential:

When you avoid it, it mounts up; becomes overwhelming.
It provides you with a regular, acceptable schedule you personally set; can handle.
Time is specifically assigned to this task. Making it easier to complete. Rather than haphazardly spreading it throughout the day; getting little done.
Encourages regular comments and contact from followers/customers.
Helps your biz develop better customer relationships.
Works to continuously raise your biz's level of visibility.
Has the added feel good side affect of a job well done.

As you can guess, a daily plan helps outline social media marketing tasks which should be done every day. For example, responding to comments. Sharing info, articles, case histories. Responding to customer problems, complaints. Thanking engaged customers.

The weekly plan is for those activities which should be accomplished at least once a week. For example - making announcements, reminders of upcoming events, deadlines. It can be accomplished in just one day, if you prefer. Plus you can also use the weekly plan to add tasks which must be completed on specific weeks during the month.

Here's a simple guideline to help you organize a daily and weekly Plan of Action:

Daily Posts

When it comes to posting, and updating your status on social media, consistency is key. The more you post, the more customers and potential customers see you. When you update regularly, they come to expect it and look for you.

Decide how often you'd like to post and work it into your daily plan of action. Again, keep in mind, consistency matters; not how many updates you make. In fact, updating too frequently can lose you followers on some platforms. A network like Twitter requires frequent updates; you're seen as active in the stream of posts. On the other hand, LinkedIn users might find all those updates annoying.

Replying to Followers and Customers

Replying to comments and questions from customers should be your number one priority. Never drop out of a conversation. Stay engaged with your audience and keep the interaction going. When you don't reply to questions and complaints, it looks strange, even rude. The last thing you want is to disappear, or offend someone, because it appears you're ignoring them.

Analyze Your Results

Monitoring of your social profiles should be done regularly. This not only means checking statistics to discover whether you're reaching set goals, but also setting alerts so you know what people are actually saying about you/your biz. If negative comments appear, they must be dealt with immediately.

Be Flexible

Set a detailed schedule and stick to it closely, but don't be afraid to change course if your efforts aren't getting results. Monitoring your social media efforts, regularly, will tell you when changes are necessary.

Moving Forward

Social media isn't something you set on autopilot and forget about. On the contrary, it takes daily tending and maintenance to achieve your results; to reach your goals. Not to mention keeping followers, customers and potential clients engaged and following.

Avoid relying on the same methods day in and day out. Instead be looking for, and open to, new strategies, features, apps, and methods for engaging your audience. Do this and your social media presence should be thriving and growing

Through strategic use of social media marketing, website search engine optimization, and advanced customer relationship building techniques, Jean helps clients garner greater credibility and visibility needed to deliver high-value results by leveraging their on and offline presence. For your Free 40 page report: "The Down and Dirty Facts Why Your Biz is Losing Cash and Clients by Failing to Start a Conversation on Social Networks.

And How to Turn it Around" click this link - http://tinyurl.com/7zo5hdx

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To boost our site's traffic, we promote our site and encourage users to subscribe to us. We put in links of our social pages and persuade users to register on our sites. In giving so much importance on building relationships, we tend to create so many social pages for our brand and have them all embedded on our sites. In this way, we likely to overwhelm users.

Always bear in mind that users subscribe to us because they are interested in our content. So, too many social pages links on our site would not get us followers if we don't have content that would interest them the most. Here are some tips shared by Rand Fishkin, CEO and Co-founder of SEOmoz.org, in improving social and subscription calls to action.

1. Limit Your Subscription Choices and Don't Overwhelm Users

Not all social networks can effectively drive users to your site. Identify which of your social pages can best serve their purpose. Choose only two well-performing social pages to be embedded on your site. After identifying your best social pages, embed them only at a single side of a page on your site. Having the links and icons of your social pages, inviting for subscriptions, cluttered on your site could get you less subscriptions as your repetitive links disgust users.

2. Promote Subscription at the Right Time

Know the right time for calling to action. For instance, for a blog post or product offering, it could be better to offer subscriptions or products at the end of your content. Having users reached the bottom of your article could likely denote that you have them engaged throughout reading your content as they scroll down your page. Off course, it's a bit illogical to ask users to subscribe or buy a product prior to reading your content. They should comprehend first your content and benefits they might get from what you are promoting before subscribing or making a purchasing decision. If they get interested in your content or find your product worth their money, then they might subscribe or buy your product.

3. Customize Your Calls to Action Image/Button

Standard calls to action (CTA) graphics are now becoming trite as they look the same in hundred of sites. It's better to have customized CTAs for these have better chances of getting noticed by users. By customizing, you can design unique images or graphics on which your brand is accentuated. You can also add clever messaging on them to make them stand out all over the web. Having your signs get easily noticed by users boosts the possibility of having them subscribed to your site.

4. Create and Fulfill Expectation

If your CTA promises users of getting more updates about new trends in SEO by subscribing to your site, then you should be fulfilling that promise the soonest time after they sign up. Or else you will not only lose subscribers, but also put your credibility at stake.

5. Present Relevant Social Proof

Determine what social proof is relevant to your site the most. Then, put this on your pages. You may follow other experts in their social media accounts. Or you may subscribe to sites of importance to your niche or with high page ranks.

6. Make Your Subscription Process Dead Simple

A less complicated way of subscription tends to please users. If you're going to ask for more information from them before confirming their registration, they will less likely finish the subscription process.

7. Eliminate "Noise" from Your Social Media Channels

Your subscribers may get annoyed if you're going to flood them with tweets, status updates, or e-mails. Too many updates within the day can make your conversion or engagement rate strategy less effective. So, it is better to send fewer messages to your subscribers through your social medial channels if these updates are of high quality or interest to them.

8. Know Your Social Media Channel's Return on Investment

Know the benefits you're getting from each of your social media pages. As mentioned earlier, not all social networks can serve you best. An effective social network to others may not work well for your site. So, it is really important to identify which among your channels drive more users to your site and create high engagement. Then, give priority to your most effective social media channel.

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