Why Privacy Is No Longer the Foundation of the Internet
Social media privacy was the foundation of the internet at one point. However, the new foundation that the internet is being built upon is the new age of advertising. This means that all advertising is being built upon a massive amount of information that the search engines and social networks have about their users. The truth about the internet is that the future is all about collecting more and more information about a person so that the network can target specific ads to that user.
The Cloud wars are wars over who will control the most information about their users. Every company that has a Cloud service has the potential of categorizing the information in those accounts for advertising purposes. This is why many of the owners of these businesses do not want anything private on the internet. This is because a person with a lot of privacy on the internet is a person that the services cannot monetize for their users.
The social networks and the search engines will find new ways of getting information about their users because it benefits them. A person needs to remember that a social media system or a search engine is in the business of making money for themselves. This means that they will always make choices that benefit them and then their users. However, when a person really thinks about it, a business has an obligation to the share holders and the owner of the company to make money. This is the main thing to keep in mind when a person uses the search engines and the social networks.
The new foundation of the internet is about getting information about a user of their system. This means that the user is in jeopardy of losing their privacy at every turn on the internet. Therefore, the defense is to watch a person does online with a fine tooth comb. The ability of a person to manage their social media profile is the ability of the person to effectively shut off all the outside influences that attack them. This means that a person ultimately has total control over everything that happens to them in a period of time on the internet. This should be comforting and discomforting at the same time.
What this really says is that a person chooses how much privacy they have now and in the future. A person who manages their social privacy with an eye open because the social networks and the search engines are seeking more information about that person. Often, they do this without letting the person know in a way that allows them to notice. They are required by law to tell the user how they are going to do it, but much of the time that information is enclosed inside technical data and legalese. Therefore, a person can have a very difficult time keeping their social media private.
Therefore, a person looking for the maximum level of privacy has to be eternally vigilant when using the internet. The internet has become more and more treacherous has it relates to privacy, and a person who does not recognize the tactics that the internet is taking to take away their privacy is a person who has no privacy at all.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
