A person who wants to become a professional in the business social media arena must focus on delivering results. This sounds obvious but it really is not obvious to most business owners. Most people who work in social media focus on metrics that mean nothing. Such as size of list and how many "re-tweets," they have achieved. The truth about this is that these metrics do not matter, what does matter is the propensity of the list to buy a product or service that is presented to the list.

A professional manager of social media needs to be focused on the bottom line. That bottom line is money and revenue. A skilled business social networker should be focused on delivering money into a business that they work for or are hired to help.

However, this not the case in most situations. There are a few reasons why this is not true. The first reason is that the social networker was not a business owner before they touted themselves as a business social networker. These people do not understand that every action in business should generate revenue. Therefore, these people are happy when they generate a bigger list (whether or not if the list is responsive to the offers). They are also happy when they can get a message to be spread virtually through the system regardless of the ability of that message to sell anything.

The other reason that many social media networkers are not effective is because the business owner is trained to use social media the wrong way themselves. This means that they are unable to discern a skilled social networker from a general user. At this point and time, a person can walk into the office of a business owner and tell them that they have 100,000 followers and get hired to run the social media campaign. However, these 100,000 followers are a mix of robots that are following people around a topic, people who are only online to make fun of other people for fun, and then those people who are really interested in the product or service. This list may only have 1 to 2 people who are actually buyers and they may have come from different topics. In short, this may not be the best list or the best methods to generate a list of buyers who are ready to work with a business.

A person who is a skilled social networker should be able to walk into the room and tell the business owner that they have a conversion rate of x amount from their list of x amount of people. This is the hallmark of a business social networker who understands the needs of a business owner. A good business owner is interested in making more money. Therefore, a skilled social networker for business should be interested in generating revenue too. This is how to find the right social networker for business purposes, because the normal user of a social networker will never be able to generate revenue. It takes a hardnosed conversion specialist to be able to use social networks for generating income.

Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.

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Finding the right training for social networking is one of the hardest things to do. The fact of the matter is that most people do not know what they are doing with social media. This just one of the many places where the adage of "fake it till you make it" runs rampant. There are a multitude of people who only claim to have mastery over a subject. However, that is all they really have, is a claim. What is unfortunate is that these people are able to convince people that they are experts. These experts then sell products and services to unsuspecting masses that buy the product and get no results.

The best way to find a good coach to teach a business about successful social networking for business is to check with their business partners. These people will have experience in trying to find a provider who supplies such a service or product. This is the place to go because a business can trust those businesses that they do business with already. There is no reason for either party to hide anything from each other. Therefore, a business can get the best information and help to find the right provider without trying to develop the information themselves. This is the fastest and best way to find a provider.

If a business cannot locate another business associate who has experience then the next best thing is to ask themselves what kind of budget is allocated for the product or service. If money is no object then the best action is to go to the search engine and start talking to the highest-ranking results. If a business has high rankings, then that likely means that believe in their service or product and are willing to spend money to generate clients. This shows confidence in what they are doing and how that business is doing it.

However, if a business has a budget allocated for the acquisition of this professional then the best thing to do is to visit the freelancing sites and begin testing those people to find the right fit. These tests include testing the ability of the provider to listen to instructions. This is as simple as asking the provider to write in a certain phrase into their proposal such as, "I've fallen, and I can't get up." If the provider does not enter this text into the proposal then they cannot follow directions and have disqualified themselves from the hiring process. This will limit the number of people who are not suited to work on the project.

Finding the right professional to help a business with social networking can be intimidating. However, it does not have to be as intimidating as it seems. All it takes is the right training to find the right provider. Reading and following the guidelines in this article can really help a business make right decision and experience success.

Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.

View the original article here