Don't have a social media pro on the payroll? Then it's important you take control of your social media tasks; before they control you. Before customers, followers and potential clients jump ship because of lack of engagement.

People connect because they like you. Want to hear what you have to say. Enjoy when you share. Appreciate your opinion. That said, it's important to keep a solid connection with followers and customers. This is best done by creating a daily and weekly action plan. To help you in the continuing process of engaging and connecting.

Here's 7 important reasons having a daily action plan is essential:

When you avoid it, it mounts up; becomes overwhelming.
It provides you with a regular, acceptable schedule you personally set; can handle.
Time is specifically assigned to this task. Making it easier to complete. Rather than haphazardly spreading it throughout the day; getting little done.
Encourages regular comments and contact from followers/customers.
Helps your biz develop better customer relationships.
Works to continuously raise your biz's level of visibility.
Has the added feel good side affect of a job well done.

As you can guess, a daily plan helps outline social media marketing tasks which should be done every day. For example, responding to comments. Sharing info, articles, case histories. Responding to customer problems, complaints. Thanking engaged customers.

The weekly plan is for those activities which should be accomplished at least once a week. For example - making announcements, reminders of upcoming events, deadlines. It can be accomplished in just one day, if you prefer. Plus you can also use the weekly plan to add tasks which must be completed on specific weeks during the month.

Here's a simple guideline to help you organize a daily and weekly Plan of Action:

Daily Posts

When it comes to posting, and updating your status on social media, consistency is key. The more you post, the more customers and potential customers see you. When you update regularly, they come to expect it and look for you.

Decide how often you'd like to post and work it into your daily plan of action. Again, keep in mind, consistency matters; not how many updates you make. In fact, updating too frequently can lose you followers on some platforms. A network like Twitter requires frequent updates; you're seen as active in the stream of posts. On the other hand, LinkedIn users might find all those updates annoying.

Replying to Followers and Customers

Replying to comments and questions from customers should be your number one priority. Never drop out of a conversation. Stay engaged with your audience and keep the interaction going. When you don't reply to questions and complaints, it looks strange, even rude. The last thing you want is to disappear, or offend someone, because it appears you're ignoring them.

Analyze Your Results

Monitoring of your social profiles should be done regularly. This not only means checking statistics to discover whether you're reaching set goals, but also setting alerts so you know what people are actually saying about you/your biz. If negative comments appear, they must be dealt with immediately.

Be Flexible

Set a detailed schedule and stick to it closely, but don't be afraid to change course if your efforts aren't getting results. Monitoring your social media efforts, regularly, will tell you when changes are necessary.

Moving Forward

Social media isn't something you set on autopilot and forget about. On the contrary, it takes daily tending and maintenance to achieve your results; to reach your goals. Not to mention keeping followers, customers and potential clients engaged and following.

Avoid relying on the same methods day in and day out. Instead be looking for, and open to, new strategies, features, apps, and methods for engaging your audience. Do this and your social media presence should be thriving and growing

Through strategic use of social media marketing, website search engine optimization, and advanced customer relationship building techniques, Jean helps clients garner greater credibility and visibility needed to deliver high-value results by leveraging their on and offline presence. For your Free 40 page report: "The Down and Dirty Facts Why Your Biz is Losing Cash and Clients by Failing to Start a Conversation on Social Networks.

And How to Turn it Around" click this link - http://tinyurl.com/7zo5hdx

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Interviewing experts helps build the credibility of the business. This is because interviewing experts helps show that the business is interested in getting the highest amount of good information possible for their clients and themselves as well.

To make a good impression in social media marketing, interview experts and influential individuals within the niche and post videos of the interviews on YouTube. Not only is this going to be interesting to those on the site, but if a person shows that they have an association with those that are respected in their field, they will grow in reputation by default. Inspiring customer credibility and confidence helps sell more of the company's products and services.

Even though people do not think about it, video sites are social media sites. In fact, video sharing sites might be some of the first social networks in existence. Therefore, the use of videos in social sharing sites is a good thing. Therefore, a business that can come up with relevant videos and post them on social sharing sites may experience a rapid growth in their social media follower list. All that the business needs to do is refer them to their social media profile and most of the people who are interested will follow (or friend) the social media profile as needed.

A business may also interview an expert and allow the audience to participate through a webinar or a phone interview. The interview should be presentation based and only allow questions and answers at a particular time. The best thing to do is to have the questions moderated so that the attendees cannot hijack the call for their own purposes (i.e. pitch their own business in middle of the webinar).

Another place where traditional social media could be useful is attracting an audience to the interview. The social media systems are great at advertising and generating attendees to events because the events are social in nature themselves. This means that the social media user is transferring from one social media platform to another and this generally increases the conversion of a social media user to an attendee of an event quickly and easily.

In closing, there are many uses to interviewing an expert because of the many benefits that interview will give the interviewer in the long run. Not only will the interview generate more publicity for the interviewer and interviewee, it also gives them another asset to load on to a social networking video site. Therefore, they have another asset to rank on the first page of the search engines. This means that they can knock other users off the first page of a keyword if properly targeted. It also can serve to defend the brand when another user uses a video to try to release an attack on the business itself. Therefore, this interview is not only a great way to generate interest and authority. It also has SEO applications that even stretch to the ability of the website to defend itself in the end. Therefore, an interview is always a good thing for a business to schedule and execute.

Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.

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