How To Create a Sustainable Business Model For Social Networking
Having a sustainable business model for social networking is a smart idea. However, most people do not have a plan that is sustainable over a long period time. A system like this would require some automation. However, not every piece can be automated because no social media program should ever be fully automated (computers are really bad at interacting with humans because they are unable to have a myriad of responses that humans can have).
The first step to having a sustainable business model for social networking is to have a conversion-optimized campaign. This speaks to the ability of the business owner or the social media manager to optimize their campaign to get the maximum amount of conversions available from that traffic type. This is not an easy thing to do, however. This is because most social media managers do not understand conversion, tracking, and testing. The other reason that this might be difficult is because social media has not been treated with the attention to detail. Social media is really nothing more than a list of interested people (to a certain product, event, or service). There is no reason that a person could not test the effectiveness of one message to another.
A properly optimized social networking campaign allows a business to pay for the campaign itself and to have extra revenue. This campaign is, at this point, then self-sustaining. It is a campaign that can run mostly on autopilot and the person running the campaign understands how to talk to the target market specifically. This is a very good place to be in because most businesses will not take the time to optimize their campaigns and learn what makes their target market tick. If a business can do this, then they will find a way to make their social media campaign not only sustainable but also hyper effective.
The second step in having a sustainable business model is properly training the social media manager to talk to the target market in the right way. This can only come from time and testing different types of messages to the target market. This makes the social media manager very effective at delivering the market messages in a way that is attractive to the target market and makes them listen to what the manager has to say. This is absolutely essential for any business that wants to be a major player in any market they are involved in.
Having a sustainable business model for social networking should be the goal of any business. The only thing needed to develop this kind of social media excellence is the mentality of testing and tracking messages and their effectiveness across the social networking platform. Once the right voice and message is found, it should be scaled up and be seen by a greater number of prospects than before. This allows a business to generate more business and revenue. This is truly a scalable and sustainable business model that every business should strive to create.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
