How Not to Overwhelm Your Social Media Followers With Too Many Posts
Do not overwhelm your social media followers with too many posts. Post up to nine times each day, but no more unless the business is responding to specific messages. It has been proven that people get irritated when they are bombarded with information about a company. Think about the updates carefully and restrict yourself to a maximum of three updates or postings in a single day.
People hate getting irrelevant information. They especially hate getting irrelevant information on the social networking systems. People use the social media systems to escape work in most cases; they do not use the systems to continue working (unless they have a type A personality). Therefore, a lot of information on the social media systems about issues they deal with at work may not be interesting to them and downright obnoxious to them.
Most people would think of the obvious answer to this question. These users should open a separate profile for work. However, this is not for the business to decide. A business must act as if the user is unable to perform such a task. This keeps the business from being ignored on the social media systems all together (which is the exact opposite of what a person should want in the first place anyway).
However, a business that has too few posts on the social media systems is a problem as well. This means that the business is not relevant and is likely to be pushed out of the minds of their prospect by other businesses that have a solid social media strategy. A business should expect to release at least nine messages over the course of the day to correspond with the nine working hours that most businesses and business people maintain.
This shows that the business is active in the social media system and that they are open to talking with potential customers at every moment. This means that they have a higher chance of engaging a customer in conversation than any of their competitors. Therefore, the business makes more sales and generates more revenue through a longer period of time.
In closing, a business should seek to be active on the social systems, but not too active. A business that can navigate the fine line of active and too active will make a lot more money than a business that does not see the distinction. There are a certain number of posts that the audience views of helpful, and once the business crosses that point they are seen as a pest. Therefore, a properly set up social media campaign saves a business owner from a lot of heartache and lost revenue.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
