How A Business Can Streamline Parts of A Social Networking Campaign
Social networking for business is a process that can be automatable. There are certain elements within the system that can be and should be automated. However, automating the wrong elements in a social networking campaign is the kiss of death for online marketing. Learning where to automate and where to post a human (or have the business owner put their time) is very essential.
Posts should be generated by a human. This human does not have to be the business owner. In all honesty, the business owner is the last person who should write the information. The problem with most social networking programs is that they are run by programs and these programs write social media posts that do not make sense. Until computers develop a more advanced form of artificial intelligence, they will not be able to run a social media campaign effectively. Social media is what it sounds like; it is a format for a person to interact with another person. Until a computer can successfully mimic this interaction, they will be unable to handle the finer points of running a system for social networking.
However, the posting of said social media content is something that a computer can handle. It does not make sense for a human to waste their time logging in and off a social network to post content for their readership. What does make sense is the computer doing it for that person and the person handling any responses that come back from that content. Therefore, a person is only spending time with people who have raised their hands and shown interest in the product. This is the best use of their time and they can work on other projects while managing the social networking.
Finding people to network with is another place that a computer would be more efficient than a human would be. It is the opinion of this author that a human should not deal with another human (in business senses) until they have raised their hand and shown an interest in the product or service. A program can be developed that queries a social network for all users who talk about "x" topic. This computer program then would put the list into a database and the user can then pick and choose who is worth networking with and who is not worth taking any time contacting. This program speeds up the process of finding people who are worth contacting and keep the human side of a social networking campaign efficient.
Computers are excellent at parsing data for human evaluation. What a computer is not good at is discerning and interacting with real life humans. Until computers develop advanced artificial intelligence they will not be able to deal with the finer points of social networking. A program is best used to find data that does not take human interaction. If human interaction is needed, then that interaction should always be handled by a human.
Scott Buendia consults for Bizbuilt.com. All the views and tactics in this article are tactics and ideas of the author; they do not necessarily represent the ideals, beliefs, or trademarks of Bizbuilt.com. Visit his card on Bizbuilt here, https://www.bizbuilt.com/socialmediaprivacy.
